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BUSINESS MODEL INNOVATION

2016-2017

IESEG School of Management ( IÉSEG )

Code Cours :

1617-IÉSEG-MA4S1-STR-MA-FIO1UE

STRATEGY MANAGEMENT


Niveau Année de formation Période Langue d'enseignement 
Master GE4S1English
Professeur(s) responsable(s)C.GARONNE
Intervenant(s)Christophe GARONNE


Pré requis

A preliminary understanding of strategic concepts
A preliminary understanding of entrepreneurship concepts

Objectifs du cours

1. Understand the typology of the different business models available and their appropriateness
2. Understand the different components of a business model and their dynamic nature
3. Understand that business models are an essential element of innovation but also a key success factor especially for new ventures
4. Understand the fit between business models and the strategy of the firm
5. Develop a good understanding of the digital economy and its specificities
6. Develop a good understanding of the fit between business models and the venture creation process including alternative ways of venture emergence (such as the Effectuation process)

Contenu du cours

This course is intended as a 'hands-on' practical module on the business models.
It complements the other entrepreneurship courses offered at IESEG. It offers students an opportunity to develop and apply specific entrepreneurial skills and mindset that are important to become an entrepreneur and/or to join an incubator program.

The focus of the course is on business models as an innovation tool with -at time- an emphasis on the digital economy.

This elective also includes alternative ways of creating a firm such as the Effectuation process.

Class 1. Introduction to business models and the digital economy
• Definitions
• Typologies
• Theoretical underpinnings

Class 2. Business models & strategy
• Tools, techniques and models
• Analyses and evaluation of business models
• Applications through cases

Class 3. Business models & Innovation
• Applications to the digital economy
• Specificities of digital economies
• Business models and the ecosystem

Class 4.Business models & Venture creation
• Applications through cases


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent study
Group Project10,00  
Estimated personal workload10,00  
Charge de travail globale de l'étudiant36,00  

Méthodes pédagogiques

  • Presentation
  • Research
  • Interactive class
  • Case study


Évaluation

Assignment will be based on case studies analyses and presentations.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Mid-term exam0,00030,00
Final Exam
Written exam0,00060,00
presentation
statement0,00010,00
TOTAL     100,00

Bibliographie

  • Amit, R. and Zott, C. (2001) “Value Creation in e-Business,” Strategic Management Journal 22(6/7): 493– 520 -

  • Casadesus-Masanell, R. and Ricart, J. (2010) “From Strategy to Business Models and onto Tactics,” Long Range Planning 43(2/3): 195–215. -

  • Osterwalder, A., Pigneur, Y et al., (2014). Value Proposition Design: How to Create Products and Services Customers Want. Wiley, 1st Ed. -

  • Osterwalder, A., Pigneur, Y., (2009). Business Model Generation. In: A Handbook for Visionaries, Game Changers, and Challengers. Modderman Drukwerk, Amsterdam. -


Ressources internet



 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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