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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Post-Graduate Program1S2English
Professeur(s) responsable(s)K.TAMAYO
Intervenant(s)- Marion LAUWERS; Annabelle GLAIZE; Kristine TAMAYO; Dangkhoi PHAM

Objectifs du cours

At the end of the course, the student should be able to:
1. Understand how to design and implement a strategy for different kinds of markets
2. Improve their capability to interpret and forecast market situations and financial results and translate them into goal-oriented decisions
3. Learn to recognize the interactions among the various companies and external stakeholders in a complex and interrelated environment

Contenu du cours

In this business game, teams will develop and execute strategies for their simulated company operating in different markets with specific customer behavior, cost structures, and currency fluctuations. They will be required, in several rounds of the game, to make operational decisions and overcome various business challenges.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Tutorials5,00   Simulated business environment (game played in groups)
Independent work
Reference manual 's readings10,00  
Independent study
Individual Project10,00   Preparation of written business analysis and strategy
Estimated personal workload20,00  
Charge de travail globale de l'étudiant75,00  

Méthodes pédagogiques

  • Tutorial
  • E-learning
  • Project work


The course will be assessed based on a combination of the group's business results during the simulated business game, as well as written analysis and prresentation of their strategy, assessed through the quality of the reports they will be required to submit.

Type de ContrôleDuréeNombrePondération
Case study16,00140,00
Group Project3,00140,00
Written Report1,00120,00
TOTAL     100,00

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
Notre chaîne Youtube