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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
MSc in Business Analysis & Consulting1S1English
Professeur(s) responsable(s)J.DEBRULLE
Intervenant(s)Maria Rita MICHELI

Pré requis

The student should possess basic knowledge of:
- basic knowledge of strategy
- basic knowlegde of organization theory and management

Objectifs du cours

At the end of the course, the student should be able to:- understand the general principles of strategy formulation
- understand the mechanisms behind the formulation of international business strategy
- develop the competences to apply the basic frameworks to make international business decisions
- analyze international business information and link it to performance enhacement
- understand the principles to design global competitive strategies
- master the main concepts needed to understand international management and strategy,
- define failure and success factors of international business strategy
- control the challenges of international business strategy understanding the role of different stakeholders
- understand different internationalization strategies
- understand the relationship betweeen strategic decision making and changes in the environment

Contenu du cours

1. Overview on the main concepts of strategy and introduction to international strategy
2. Going international: the general meaning for strategic decision making
3. Leveraging resources and capabilities

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class24,00  
Independent study
Estimated personal workload23,00  
Group Project18,00  
Independent work
Reference manual 's readings10,00  
Charge de travail globale de l'étudiant75,00  

Méthodes pédagogiques

  • Presentation
  • Seminar
  • Project work
  • Interactive class


The instructor expects students to actively participate and behave responsibly in the course sessions. The student is assessed on the course based on four components: class participation, case study, class presentations, and a written exam.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Final Exam
Written exam2,50150,00
Group Project5,00130,00
TOTAL     100,00


  • Peng, M.W. (2014). Global Strategic Management - International Edition (3rd edition). London: Cengage Learning. -

  • Selection of articles available on IESEG Online -

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
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