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Trends in Digital Innovations


IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
MSc in International Business1S1English
Professeur(s) responsable(s)F.GOETHALS
Intervenant(s)Frank Goethals Jennifer Ziegelmayer

    Ce cours apparaît dans les formations suivantes :
  • IÉSEG > MIB > MIB > 2,00 ECTS

Pré requis

There are no prerequisites; except a good command of MS Powerpoint.

Objectifs du cours

At the end of the course, the student should be able:
- Understand the role of new technologies in companies;
- Describe the latest trends in ICT;
- Understand the Gartner Hype cycle;
- Determine when investing in an information system is a good/bad idea by applying appropriate theoretical lenses;
- See the importance of technologies to companies in specific industries.
- Have greater awareness about ESRS topics such as: Planned obsolescence and website visitor tracking practices.

Contenu du cours

We investigate 20 TRIZ trends in digital innovations, ranging from "boundary breakdown" and "increasing dimensionality" to "increasing use of senses" and "action coordination".
We study many different technologies (such as RFID-tags, augmented reality, 3D printing and scanning, prediction markets, Big Data and advergames) with cases from all over the globe; and assess that not all technologies are appropriate in all regions. We also investigate the impact of technologies on society-level and notice different speeds of adoption in different countries. We study how innovations can be made in every component of a business model and discuss ethical dilemmas related to privacy and respect for people and environment.
We investigate the technologies that are used in specific industries. In group, all students prepare a presentation about an innovation in a chosen industry and they pay special attention to TRIZ trends in that presentation. The industries that were studied in the past include Finance, Hotels, Music, Newspapers and books, Shoes, Toys and Games, TV and sports, Airlines, Clothing, Education and Furniture. Students get the material that was presented in the past by other students and can build on that.
Thirdly, key theories are derived through case studies. For instance, the Unified Theory of Acceptance and Use of Technology is derived on the basis of a case study concerning the implantation of RFID tags at the Baja Beach Dance Club and the Protection Motivation Theory is derived on the basis of a case study concerning under the table payments in the restaurant sector. Theory is also derived to determine whether some investment can give a company sustainable competitive advantages. After class, the students have to write a report to evaluate a specific IT innovation that was recently realized by a company.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class12,00  
PBL class4,00  
Independent work
Independent study
Group Project10,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • Research
  • Project work
  • Interactive class
  • Case study


Students have to study the latest evolutions in a specific industry (they choose). They have to prepare a presentation on this for the other students. Students also have to write a report on the basis of the presentations of all groups.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Final Exam
Written exam2,00130,00
TOTAL     100,00


  • Material will be made available via ieseg-online. A digital book is used for this class: Goethals F. (2014) 20 Trends in Digital Innovations -

Ressources internet

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