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Communication tools for super presentations


IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)R.CADARIO
Intervenant(s)Romain Cadario

Pré requis

Students are not required to have taken preliminary courses in marketing.

Objectifs du cours

At the end of the course, the student should be able to :
- Better understand what makes great oral & written presentations
- Make better structured presentations (storytelling)
- Make better visual presentations (data visualization)

Contenu du cours

How to better convince your audience using written or oral presentations? This course aims at developing a toolbox of skills in terms of persuasive communication.

The course is organized in two different yet mutually interconnected aspects: storytelling, or the power to better structure your presentation; and data visualization, or the power to easily communicate complicated data through simple visual tools. Three takeaways:

- Practice-oriented course: Students will be asked to put the tools into practice in several oral and written presentations.
- Multiple business settings: The course will focus on different settings such as success story, investment pitch, new product launch, decision-making, etc.
- Multiple software/tools: We will discover or rediscover several presentation and infographic tools such as Powerpoint, Prezi, Canva, Piktochart, Overleaf, etc.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00   Interactive seesions and in-class exercices.
Independent study
Group Project24,00   Group projects
Estimated personal workload10,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • Research
  • Interactive class
  • Case study


The assessment is based on five criteria :
- Active participation in class (taking into account attendance and ponctuality),
- Cases to be read and analyzed prior to each class
- Group presentations
- Individual assignment
- Individual project

Type de ContrôleDuréeNombrePondération
Continuous assessment
Oral presentation0,00060,00
Final Exam
Written exam0,00030,00
TOTAL     100,00

* Informations non contractuelles et pouvant être soumises à modification
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