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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Bachelor in International Business3S1English
Professeur(s) responsable(s)C.ARCHAMBAULT

Pré requis

This is a foundation course in strategy which introduces the main concepts of strategy analysis, choice and implementation. Business Observation from year 1 is a helpful course as a preparation for this course.

Objectifs du cours

Define and understand the concept of strategy
• Identify and evaluate the key strategic choices available to organizations
• Demonstrate and raise awareness of the main issues involved in managing strategically
• Understand & apply relevant theoretical concepts and frameworks of strategic management to organizations
Demonstrate an ability to think critically and assess strategic performance in the light of high ethical standards

Contenu du cours

Sessions Title Topics
1 An introduction to strategy Definition, Mission/vision
Strategic Segmentation
2 Diagnostic External environment
Internal analysis
3 Strategic choices Generic strategies
BM / Blue Ocean
Corporate Strategy
4 Contemporary issues in Strategy
Strategy implementation
Platform strategies

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent work
Reference manual 's readings16,00  
Independent study
Group Project15,00  
Charge de travail globale de l'étudiant47,00  

Méthodes pédagogiques

  • Presentation
  • Project work
  • Interactive class
  • Case study


Final exam - 50%
Individual in-class participation - 20%
Group projects - 30%

Type de ContrôleDuréeNombrePondération
Continuous assessment
Final Exam
Written exam3,00150,00
Group Project0,00230,00
TOTAL     100,00


  • An edited collection of texts will be provided at the beginning of the course. Readings will be suggested. -

* Informations non contractuelles et pouvant être soumises à modification
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