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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)W.VAN OSCH
Intervenant(s)Dr. Wietske Van Osch

Pré requis

Basic diagnostic and analytical skills • Verbal presentation and discussion skills Critical thinking and interpretation skills Rudimentary knowledge of management of information systems/technologies

Objectifs du cours

At the end of the course, the student should be able to: Have a comprehensive understanding of: 1) Enterprise Social Media technologies and their affordances 2) Users groups in ESM and the types of interpersonal and group communication processes that occur in ESM 3) Tools and uses for optimal knowledge management and collaborative innovation 4) The measurement of the success and benefits of ESM technologies

Contenu du cours

Today’s organizations are increasingly distributed requiring their employees to communicate in new ways across time zones and different locations throughout the world. As a result, effective communication, collaboration, and innovation have become challenging. Recent advances in social media technologies have created opportunities for organizations to supplement traditional communication methods with new Enterprise Social Media tools that enable immediate and delayed organization-wide communication and information exchanges. Recent studies show that 4 in 5 companies now use some form of ESM and that

worldwide spending for ESM has increased to over $100 billion dollars, yet, managers lack an understanding of how to assess the impact of these technologies, mitigate its risks, and reap benefits for improved collaboration. Therefore, in this course, we explore the effects of Enterprise Social Media (ESM) in organizations as it pertains to processes of intra- and inter-organizational communication, collaboration, innovation, and knowledge management and discuss ways to determine and manage the effect on organizational collaboration.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class4,00  
PBL class4,00  
Independent work
Reference manual 's readings8,00  
Research8,00   The teaching philosophy is based on “inductive learning” whereby students are active participants in the learning process and create their own experiences through independent and interactive inquiry and analysis
Independent study
Individual Project12,00   For each session, students will need to prepare a case study; to support their analysis, guiding questions will be provided.
Individual Project6,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • Research
  • Interactive class
  • Case study


20%: Homework and In-Class Presentations: Case Studies on the Use of ESM in an Organization 20%: Participation 60%: Exam (Multiple Choice Questions/One Essay Question) Covering Course Topics

Type de ContrôleDuréeNombrePondération
Continuous assessment
Oral presentation0,33020,00
Final Exam
Written exam1,00040,00
Case study4,00020,00
TOTAL     100,00


  • Readings (pdf) and case studies will be provided during the first day of class. -

* Informations non contractuelles et pouvant être soumises à modification
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