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SALES FORECASTING

2017-2018

IESEG School of Management ( IÉSEG )

Code Cours :

1718-IÉSEG-MA1S1S2-MKT-MA-EI103E

MARKETING


Niveau Année de formation Période Langue d'enseignement 
Master GE1S1S2English
Professeur(s) responsable(s)R.CHUMPITAZ
Intervenant(s)Ruben Chumpitaz


Pré requis

Students should be knowledgeable about basic concepts in statistics and econometric (correlation, regression analysis, etc.). Some knowledge of SPSS package is also recommended.

Objectifs du cours

At the end of the course, the student should be able to:
1. Have a deeper understanding of the different forecasting techniques availables;
2. Understand the use of these different forecasting techniques for sales and business forecasting;
3. Identify the relevant statistical forecast technique to perform;
4. Apply the different forecast techniques and interpret the results of statistical output

Contenu du cours

The course of Sales Forecasting focuses on three main forecasting techniques: Holt's Method, Winter's Method and Box-Jenkins (ARIMA) Methodology. Students will learn when and how to use these different forecasting techniques for sales.
To get acquainted to this, students will perform several exercices in class using the data analysis software SPSS, and solve a challenging business case in groups based on real-life data (group project).


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class8,00  
Tutorials8,00  
Independent work
E-Learning10,00  
Independent study
Group Project10,00  
Charge de travail globale de l'étudiant36,00  

Méthodes pédagogiques

  • Tutorial
  • Project work
  • Interactive class
  • Case study
  • Coaching


Évaluation

Type de ContrôleDuréeNombrePondération
Continuous assessment
QCM0,50220,00
Participation16,00110,00
Others
Case study2,00420,00
Group Project10,00150,00
TOTAL     100,00

Bibliographie

  • John E. Hanke and Dean W. Wichern (2009), Business Forecasting", Pearson - -


Ressources internet



 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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