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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
MSc in International BusinessTransversal/annéesS2English
Professeur(s) responsable(s)F.SCHIAVONE
Intervenant(s)Francesco Schiavone

Pré requis


Objectifs du cours

- Understand the potential and benefits of design thinking innovation for society, firms and people;
- Become aware of and able to perform a design thinking process;
- Analyze users problems, find human-centered solutions, and take decisions in innovation management;
- Identify business opportunities, set up and build (through prototyping) user-centered solutions aimed at continuous improvement and innovation;
- Master the collection and analysis of data in support of business decisions via the main methods of design thinking (e.g., brainstorming, empathy map, personas);
- Improve personal problem solving, communication, and collaboration skills.

Contenu du cours

This course aims to equip students with an understanding of the main concepts, methods, and techniques of design thinking. This is an iterative and problem­solving process of discovery, ideation, and experimentation that employs design­based techniques to gain insight and yield innovative solutions for any type of organizational or business challenge. It is a new efficient approach for dealing with the accelerating pressures for growth and innovation faced by so many organizations today. We examine several companies that adopted the design thinking method and approach. Design thinking is closely linked to the development and innovation of every business sector. Indeed, the techniques learned in this course might be critical for idea generation, problem solving, new product development, prototyping, and management of innovation projects by companies in every industry.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Independent work
Reference manual 's readings8,00  
Independent study
Group Project10,00  
Estimated personal workload8,00  
Face to face
Interactive class8,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Tutorial
  • Presentation
  • Project work
  • Interactive class
  • Case study


Students assessment will be based on the following:
- Partitipation to the class activities;
- Group project

Type de ContrôleDuréeNombrePondération
Continuous assessment
Group Project8,00050,00
TOTAL     100,00


  • DEO (2015), "The Field Guide to Human-Centered Design" -

  • d.School (2013), "Bootcamp Bootleg" -

  • Jones P.H. (2013), “Design for Care: Innovating Healthcare Experience”, Rosenfeld Media -

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
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