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Bachelor Business Game

2016-2017

IESEG School of Management ( IÉSEG )

Code Cours :

1617-IÉSEG-BA3S2-STR-B3-CE06UE

STRATEGY MANAGEMENT


Niveau Année de formation Période Langue d'enseignement 
Bachelor3S2English
Professeur(s) responsable(s)A.BELDI
Intervenant(s)Adel Beldi, Hélène Stéfanuityn, Miguel Vega Perez, Johannes Clayes, Ingrid Richard, Younes Belfellah, Helen Cocco, Thi Thanh Huong Tran, Elodie Garlot-Flaguieres, Ewa Lacroix, Marion Ligonie, Bryant Hudson, Alejandra Duenas


Pré requis

Financial accounting
Fundamentals of marketing

Objectifs du cours

At the end of the course, the students should be able to :
- Develop a holistic view of business operations including, marketing, sales, human resources, capacity management, investments, and service quality.
- Develop the understanding and command of business fundamentals and market-driven decision-making practices in a services environment.
- Enhance fact-based analytical decision-making and educate the financial implications of business decisions by linking the decisions to cash flows and bottom line performance.
- Give students practical experiences in team-work, problem solving and excite competitive spirits in a dynamically evolving marketplace.

Contenu du cours

Cesim OnService simulation is designed to give students practical experience in managing various aspects of a small business in a service business environment.
The teams’ goal is to manage the operating, market, and financial performance of a service business in a competitive market with seasonal variations in demand and economic conditions.


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent work
E-Learning10,00  
Independent study
Group Project6,00  
Estimated personal workload10,00  
Charge de travail globale de l'étudiant42,00  

Méthodes pédagogiques

  • Presentation
  • E-learning
  • Interactive class
  • Coaching


Évaluation

Type de ContrôleDuréeNombrePondération
Continuous assessment
Oral presentation0,50120,00
Participation0,00010,00
Others
Group Project0,00050,00
presentation
statement0,00020,00
TOTAL     100,00




 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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