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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)E.GARDINER , E.GARDINER

Pré requis

The student should possess basic insights with regard to:
- the functioning of organizations and the management of organizations.
- the functioning of people and groups in organizations.

Objectifs du cours

Show evidence of having an extensive knowledge base of what methods and processes can be employed to to create an effective, evidence-based recuritment strategy. At the end of the course students should be familiar with different recruitment methods (e.g. internal vs. external recruitment), the impact and importance of employer branding and ways to evaluate the effectivness of various recruitment initiatives.

After completing the course students should be able to:
- Demonstrate knowledge and understanding of the importance of recruitment to the organization
- Describe current trends in recruitment
- Identify and describe common barriers to effective recruitment
- Design an effective evidence-based recruitment process
- Critically evaluate the effectiveness of a recruitment process
- Demonstrate knowledge and understanding of employer branding, including the impact of branding on recruitment outcomes

Contenu du cours

This is an advanced course on recruitment and employer branding in intensive format. The course will commence with a brief introduction to recruitment, answering questions regarding what it is, what it isn’t and what successful recruitment looks like. Current trends and employer branding will also be covered early in the course. Students will then learn about how key components of the recruitment process, such as job analysis, target group identification and recruitment methods fit together to form one holistic process. The use of technology and strategies for supporting diversity will also be discussed in the course. Finally, students will be given the chance to learn about different metrics used to evaluate the effectiveness of the recruitment process. Students will be asked to work on exercises, discuss cases and present their ideas on specific topics. Students are expected to participate actively in the course.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent work
Independent study
Group Project12,00  
Individual Project12,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • E-learning
  • Research
  • Project work
  • Interactive class
  • Case study


The student is assessed on the course based on three components: class participation (20%), a multiple choice exam (40%) and a written group work assignment (40%). A detailed description of the individual project and the group work will be available on ieseg-online at the start of the course.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Final Exam
Group Project0,00140,00
TOTAL     100,00

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
Notre chaîne Youtube