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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Bachelor in International Business1S2English
Professeur(s) responsable(s)L.BAXTER

Pré requis

Have an open-minded attitude.
Be positive towards others.
Accept having simultaneously « feet on the ground and head in the clouds ».
Students should be confident in their own ideas.

Objectifs du cours

At the end of the course, the student should be able to:
- Clearly formulate creative problems
- Develop their faculties of observation and imagination
- Choose, seize and concretely apply the tools that favour creativity
- Commit to a creative project in an efficient way

Contenu du cours

-Identify and formulate clearly the focus of creativity
-Enrich observations
-Use intuition and different forms of imaginative thinking, work on perception
-Anticipate and visualise
-Experiment with different methodologies of surfacing new ideas
-Organise and concretise

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class18,40  
Independent work
Reference manual 's readings2,00  
Independent study
Group Project10,00  
Individual Project3,00  
Estimated personal workload1,00  
Charge de travail globale de l'étudiant37,40  

Méthodes pédagogiques

  • Presentation
  • E-learning
  • Research
  • Visits/fields trips
  • Seminar
  • Project work
  • Interactive class
  • Coaching
  • Tutorial


Face to face Interactive class work – Individual Continuous assessment
Journal ; Individual Assessment
Group Final project -- Creatively solve a problem and Presentation of group project; Dossier explanation

Type de ContrôleDuréeNombrePondération
Continuous assessment
Oral presentation1,00425,00
Writing comprehension2,0000,00
Language skills : speaking2,0000,00
Group Project10,00150,00
Written Report0,00125,00
Individual Project3,0000,00
TOTAL     100,00


  • Harvard Review of Business -

  • Psychology Today -

  • Scientific American -

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
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