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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)S.VIGEANT

Pré requis

Basic microeconomics.

Objectifs du cours

At the end of the cours, the student should be able to:
• Assess opportunities and threats for firms in a globalized economy
• Build a basic analysis of country trade opportunities
• Analyse market (demand and supply side)
• Identify the market structure and deducing consequences for the company
• Apply the most appropriate theories of international trade to diagnose the industry and environment characteristics
• Use properly the theories about the internationalisation of firm to evaluate the company internationalization strategies

Contenu du cours

1. The Firm : This modules introduces how economists represent the firm in the economy.
2. Market structures and the firm : How businesses are influenced by their national and global market environment: Prices and incentives
3. The global economy : Features of emerging economies and business environment leading to global competitiveness and international trade theory.
4. The firm in the global economy : Exporting and international organization of the firm.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Independent work
Reference manual 's readings4,00  
Independent study
Group Project6,00  
Individual Project6,00  
Estimated personal workload8,00  
Charge de travail globale de l'étudiant52,00  

Méthodes pédagogiques

  • Presentation
  • Project work
  • Case study


Type de ContrôleDuréeNombrePondération
Final Exam
Written exam0,00055,00
Group Project0,00045,00
TOTAL     100,00


  • Pugel, T., International Economics, McGraw Hill Irwin, chapters 1 to 6, 14. -

  • Lipczynski, John, John O.S. Wilson and John Goddard, Industrial Organization: Competition, Strategy, Policy, Third edition, Prentice Hall – Financial Times, Harlow, 2009. -

  • Markusen, J.R., Multinational Firms and the Theory of International Trade, September 2004, MIT Press -

  • Krugman, P., M. Obstfeld, International Economics: Theory and Policy, Addison Wesley, chapters 1 to 7. -

  • Porter, M. E., The Competitive Advantage of Nations, Havard Business Review, March-April 1990 -

  • Helpman, E., Melitz M., Yeaple, S., Export versus FDI with Heterogeneous Firms, American Economic Review, 2004, vol. 94, 300-316 -

  • Deardorff, A.V.; Stern, R.M.. What You Should Know about Globalization and the World Trade organization, Review of International Economics, August 2002, Vol. 10 Issue 3, 404-423 -

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
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