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FOOD AND AGRIBUSINESS MARKETING

2017-2018

IESEG School of Management ( IÉSEG )

Code Cours :

1718-IÉSEG-M1S1-MKT-MA-EI104E

MARKETING


Niveau Année de formation Période Langue d'enseignement 
Master1S1English
Professeur(s) responsable(s)P.BATT
Intervenant(s)P.BATT


Pré requis

Students should be fluent in both written and spoken English.
It would be advantageous for students to have an economics and marketing background and a strong interest in the food and agribusiness industry

Objectifs du cours

develop a value chain and appreciate the impact of externalities on marketing decisions
understand supply and demand dynamics within the global food industry
describe the food quality concept
appreciate and understand the key concepts in quality assurance systems
understand the role of agricultural cooperatives in facilitating access to markets
build enduring long-term relationships with customers

Contenu du cours

This introductory course in food and agribusiness marketing will provide an introduction to the global food industry. Using a value chain approach, the various actors and the roles that they play in the industry will be identified. Supply and demand factors will be explored before discussing the food quality concept and food safety principles. Key issues at the farm level will be explored to improve productivity and thus maintain profitability including the use of new technology to support more sustainable farming practices. The key role of agricultural cooperatives in facilitating market access will be discussed as will the importance of maintaining enduring long-term relationships.


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent work
Reference manual 's readings8,00  
Research8,00  
Independent study
Group Project10,00  
Estimated personal workload8,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Seminar
  • Project work
  • Case study
  • Coaching


Évaluation

In groups, students will review and report on a case study drawn from the food and agribusiness discipline. A two hour final written exam

Type de ContrôleDuréeNombrePondération
Final Exam
Written exam2,00160,00
Others
Group Project8,00140,00
TOTAL     100,00

Bibliographie

  • OECD-FAO. 2016. Guidelines for Responsible Agricultural Supply Chains -

  • Regmi, A. and M. Gehlhar (ed). 2005. New directions in global food markets. USDA. Agriculture Information Bulletin 794. -

  • United Nations. 2011. World Economic and Social Survey 2011. The great green technological transformation. Economic and Social Affairs. -

  • World Bank. 2007. World Development Report 2008. Agriculture for development. -

  • Peri, C. 2006. The universe of food quality. Food Quality and Preference, 17: 3- -

  • SGS. 2013. Managing performance in food supply chains: -

  • Murray-Prior, R.B. et al. 2004. Analysing supply chains with pluralistic and agribusiness systems frameworks. Asian Journal of Agriculture and Development, 1(2): 45-56. -

  • Hajkowicz SA, Cook H, Littleboy A. 2012. Our Future World: Global megatrends that will change the way we live. The 2012 Revision. CSIRO -




 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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