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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Bachelor in International Business1S1English
Professeur(s) responsable(s)C.JANSSEN
Intervenant(s)Maria CASTILLO, Tapiwa SEREMANI, Catherine JANSSEN

Pré requis


Objectifs du cours

The objective of this course is for students to gain some awareness of the ethical issues that may arise in the business world and master the various perspectives that may help students manage these situations. Different specific contexts will be discussed with students, including (international) strategy, marketing, and supply chains. At the end of the course, students should be able to:
- Understand and define the main ethical issues in various management domains, and the role of ethics in strategy development;
- Foresee which situations may lead to ethical issues and understand the consequences of various perspectives;
- Identify the key steps companies can take to address ethical problems that arise in various management domains;
- Critically reflect upon the role of diverse stakeholders (including ourselves) with respect to ethical issues that arise in various management domains;
-Argue about the business case for ethics.

Contenu du cours

The course is divided in sub-contexts, discussed by different professors.
1. Introduction to business ethics and ethical theories
2. Ethical issues in marketing
- Identification of major potential ethical issues in marketing
- Understanding of the various (marketing) ethical perspectives
- Business case for ethical practices in marketing
3.Ethical issues in (International) strategy
- Ethical concerns in strategy design and development
- The social and environmental impact of trans-national business
4. Ethical issues in international global supply chains
-Focus on the human side: abused labor and modern slavery in international supply chains
-Designing and implementing socially responsible international supply chains

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent study
Individual Project28,00  
Estimated personal workload6,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • Project work
  • Interactive class
  • Case study


-Class discussion and participation
- In-class case studies and potential presentations
- Final assignment / Individual essay

Type de ContrôleDuréeNombrePondération
Continuous assessment
Case study6,00130,00
Group Project28,00060,00
TOTAL     100,00


  • Hunt, S. D. and S. J. Vitell (2006). "The General Theory of Marketing Ethics: A Revision and Three Questions." Journal of Macromarketing 26(2): 143-153. -

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
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