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MARKETING PERFORMANCE WITH SUPPLY CHAIN MANAGEMENT

2017-2018

IESEG School of Management ( IÉSEG )

Code Cours :

1718-IÉSEG-M1S1-MKT-MA-EI91UE

MARKETING


Niveau Année de formation Période Langue d'enseignement 
Master1S1English
Professeur(s) responsable(s)E.HADZILIAS
Intervenant(s)E.HADZILIAS


Pré requis

Students enrolled in this course should have taken introductory courses in Marketing or have basic knowledge of Marketing Management acquired from professional experience or from an internship

Objectifs du cours

At the end of the course, the student should be able to:
- Integrate the marketing and supply chain management functions
- Understand the marketing-supply chain management interface
- Demonstrate analytical and problem solving skills necessary to develop solutions for a variety of marketing problems and develop an understanding for use of information technology in supply chain management to support marketing decision-making
- Identify emerging organisational structures which support the marketing-supply chain management interface
- Synthesize concepts and theories of supply chain management as the basis for enhancing marketing performance
- Apply emerging management approaches corresponding to the marketing-supply chain management interface
- Define key business processes and establish their performance objectives in the marketing-supply chain management interface
- Discuss sustainability and ethical issues related to the marketing-supply chain management interface

Contenu du cours

1, How supply chains create value for customers
2. Sourcing and procurement strategies matching customers' needs
3. Collaborative planning, forecasting, and replenishment (CPFR)
4. Tracking and tracing systems to enhance marketing performance
5. Location selection decisions for addressing the Place component
6. Learning to serve in a value network
7. Introducing new market offerings
8. Green supply chains and green marketing


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class12,00  
Tutorials4,00  
Independent work
Reference manual 's readings6,00  
Research2,00  
Independent study
Group Project8,00  
Individual Project8,00  
Estimated personal workload8,00  
Charge de travail globale de l'étudiant48,00  

Méthodes pédagogiques

  • Tutorial
  • Presentation
  • E-learning
  • Research
  • Seminar
  • Project work
  • Interactive class
  • Case study
  • Tutorial


Évaluation

Class Participation (continuous assessment, class discussion, in-class exercises), Group Presentation and Final Written Exam.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Participation16,00140,00
Final Exam
Written exam2,00130,00
presentation
statement0,20130,00
TOTAL     100,00

Bibliographie

  • The course will not use a single prescribed text book -

  • All the required course material and readings are included in the course pack that is distributed to the students before the course delivery. -

  • Dougherty, J., & Gray, C. (2006). Sales & operations planning—best practices: Lessons learned. Oxford, UK: Trafford. -

  • Gattorna, J. (2015). Dynamic Supply Chains: How to design, build and manage people-centric value networks. 3rd ed. FT Prentice Hall. -

  • Wallace, T., & Stahl, B. (2006). Sales & operations planning: the executive’s guide. Cincinnati, OH: Wallace. -

  • Ellinger, A. E., Keller, S. B., & Hansen, J. D. (2006). Bridging the divide between logistics and marketing: Facilitating collaborative behavior. Journal of Business Logistics, 27, 1–27. -

  • Esper, T. L., Ellinger, A. E., Stank, T. P., Flint, D. J., & Moon M. (2010). Demand and supply integration: a conceptual framework of value creation through knowledge management. Journal of the Academy of -

    Esper, T. L., Ellinger, A. E., Stank, T. P., Flint, D. J., & Moon M. (2010). Demand and supply integration: a conceptual framework of value creation through knowledge management. Journal of the Academy of
    Marketing Science, 38, 5–18.


Ressources internet



 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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