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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)B.ROUX
Intervenant(s)Dr. Christophe Garonne Dr. Paco Guilliani Dr. Tiago Ratinho Dr. Ghassan Yacoub Dr. Neri Karra Dr. Maria Rita Micheli Dr. Benoît Roux

Pré requis

This is a foundation course in strategy which introduces the main concepts of strategy analysis, choice and implementation. Business Observation from year 1 is a helpful course as a preparation for this course.

Objectifs du cours

At the end of the course the student will be able to
Define and understand the concept of strategy
• Identify and evaluate the key strategic choices available to organizations
• Demonstrate and raise awareness of the main issues involved in managing strategically
• Understand & apply relevant theoretical concepts and frameworks of strategic management to organizations
Demonstrate an ability to think critically and assess strategic performance in the light of high ethical standards

Contenu du cours

Sessions Title Topics
1 An introduction to strategy Definition, Mission/vision
Strategic Segmentation
2 & 3 Diagnostic External environment
Internal analysis
4, 5 & 6 Strategic choices Generic strategies
BM / Blue Ocean
Corporate Strategy
7 Contemporary issues in Strategy
Strategy implementation
Platform strategies

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class18,60  
Independent study
Group Project15,00  
Estimated personal workload10,00  
Independent work
Reference manual 's readings16,00  
Charge de travail globale de l'étudiant59,60  

Méthodes pédagogiques

  • Presentation
  • Project work
  • Interactive class
  • Case study


Final exam - 50%
Individual in-class participation - 20%
Group projects - 30%

Type de ContrôleDuréeNombrePondération
Final Exam
Written exam3,00150,00
Continuous assessment
Group Project0,00230,00
TOTAL     100,00


  • An edited collection of texts will be provided at the beginning of the course. Readings will be suggested. -

Ressources internet

  • IESEG Online

    IESEG online course page for Fundamentals of Strategy where details about the course during the semester will be posted. Students will need to go to this site to take each multiple choice exam. These exams will be done individually on line.

* Informations non contractuelles et pouvant être soumises à modification
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