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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)A.CANATO
Intervenant(s)Anna CANATO

Pré requis

Students will have followed basic strategy and organizational behaviour courses, at IESEG or elsewhere

Objectifs du cours

At the end of the course, the student should be able to :
* Understand the relevance of vision and identity for organizations
* Understand their impacts their in terms of strategy and strategic change
* Know the main actions to be taken, in term of planning and communication, when an organization needs to establish or redefine its vision

Contenu du cours

* Understanding what vision is - the theoretical side
* Cases of identity redefinitions - the practical side
* The role of leaders in maintaining, communicating and enforcing vision
* How to plan for a vision redefinition

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent work
Reference manual 's readings2,00  
Independent study
Group Project8,00  
Estimated personal workload8,00  
Charge de travail globale de l'étudiant34,00  

Méthodes pédagogiques

  • Presentation
  • Project work
  • Interactive class


The course requires constant in class perticipation. Assessment will be based on a written final exam to test the understanding of theory, and of a written assignment more oriented toward practice.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Final Exam
Written exam2,00140,00
Case study0,00130,00
TOTAL     100,00


  • A number of articles and case studies will be communicated in the first session and will be available on ieseg on line -

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
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