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CREATING SHARED VALUE (Full E learning course)

2017-2018

IESEG School of Management ( IÉSEG )

Code Cours :

1718-IÉSEG-M1S1S2-STR-MA-EE02UE

STRATEGY MANAGEMENT


Niveau Année de formation Période Langue d'enseignement 
Master1S1S2English
Professeur(s) responsable(s)J.ANGOT
Intervenant(s)Jacques ANGOT


Pré requis

FULL E LEARNING COURSE

Objectifs du cours

Many big companies or institutions is getting to develop more and more social intiatives helping the disabled people, the senior or the young people suffering from racism or discrimination to be more integrated into the professional and social life. The course consists in questioning the social value creation and the way of innovating in a responsible way. Connected to the CSR issue and projects, the course helps to become a change maker inside the big corporation. For this, insights are proposed to understand how coupling social and economic value, designing of ecosystem of his stakeholders, managing a collaborative innovation in an efficient way, discerning the weak signals around us and catalyzing new form of value creation (CSV project / creating shared value project)

At the end of the course, the student should be able to:
- Face the challenges of the 21st century in terms of innovation
- Assess the relevance and the coherence of a CSV project
- Design an innovation integrating social value
- Managing an ecosystem of business (catalysing the creativity of the stakeholders)

Contenu du cours

Module 1 :
Innovating in the 21st century : creating shared value and not sharing created value (Porter)
Questioning the evolution of business practices. Understanding the legitimacy of the business company facing new forms such as social business, CSR, social innovation. The Brakes and the driven in the business world will be analyzed and updated to the new contexts around the world.

Module 2 :
Better understanding the difference between share value and creating shared value then going deep in different perspectives of inclusive business and social business

Module 3
questionning the shared value creating in action through case study from hybrid chain value & co creation (ngo & big companies)

Module 4 :
Identifying the new skills for desiging a CSV project and knowing how use it in a concrete way

Module 5 :
exploring how to be a corporate changemaker by being a smart stakeholder in a challenge of change for an institution


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Independent study
Group Project15,00  
Independent work
E-Learning40,00  
Charge de travail globale de l'étudiant55,00  

Méthodes pédagogiques

  • E-learning
  • Project work
  • Coaching


Évaluation

Each module is a set of individual and collective exercise (case study, post in a forum, …)

Type de ContrôleDuréeNombrePondération
Continuous assessment
Participation12,00185,00
Others
Group Project6,00015,00
TOTAL     100,00


Ressources internet

  • IESEG Online

    all the content of the course is available on the website ieseg on line through a full e learning process



 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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