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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)J.CUNHA
Intervenant(s)Fatma GUNERI (Lille) Ghassan YACOUB (Paris) Omid NOROOZI (Paris)

Pré requis

There are no formal pre-requisites, but students are expected to have had at least one course in corporate strategy or entrepreneurship.

Objectifs du cours

At the end of the course, the student should be able to:

Participate effectively in the development of a business strategy focused on innovation
Innovate and set up creative solutions in an organization
Analyze and solve complex problems with the appropriate methodology
Demonstrate an intercultural open mindset and work efficiently in an international professional environment
Work with rigor, precision and are well organized in a professional environment
Assess and synthesize information from various sources and about different fields

Contenu du cours

1. Data collection for ideation
2. Ideation stage 1: Imagining futures
3. Ideation stage 2: Imagining businesses
4. Ideation stage 3: Developing business models
5. Ideation stage 4: Prototyping
6. Effective presentation of a new business

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Independent study
Individual Project6,00  
Group Project28,00  
Face to face
Interactive class2,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • Project work
  • Case study
  • Coaching


The course will be evaluated by a final group assignment and by a final individual assignment.

Type de ContrôleDuréeNombrePondération
Individual Project0,00120,00
Group Project0,00080,00
TOTAL     100,00


  • Hippel, von, E. (1987). The sources of innovation. New York: Oxford University Press. -

* Informations non contractuelles et pouvant être soumises à modification
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