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ADVERTISING AND COMMUNICATIONS STRATEGY

2017-2018

IESEG School of Management ( IÉSEG )

Code Cours :

1718-IÉSEG-M1S1S2-MKT-MA-EE76UE

MARKETING


Niveau Année de formation Période Langue d'enseignement 
Master1S1S2English
Professeur(s) responsable(s)M.FINK
Intervenant(s)Mitchell FINK


Pré requis

Basic knowledge of Consumer Behavior, Marketing Management and Marketing Research

Objectifs du cours

At the end of the course, the student should be able to :
-Master the appropriate technques of advertising communications and display expertise in this field

Contenu du cours

Advertising: the basics and its environment
- Advertising communications planning and strategy (including new media)
- Creating and evaluating effective communications
- Integrating marketing communication elements
- Team presentations


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent work
Research5,00  
Reference manual 's readings4,00  
Independent study
Group Project15,00  
Charge de travail globale de l'étudiant40,00  

Méthodes pédagogiques

  • Presentation
  • E-learning
  • Research
  • Project work
  • Interactive class
  • Case study


Évaluation

Grading will be based primarily on a final exam, a group project as well as active participation.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Participation0,00115,00
Final Exam
Written exam2,00160,00
Others
Group Project0,00125,00
TOTAL     100,00

Bibliographie

  • The content will be based on materials presented in class as well as additional articles and cases. All materials will be available via IESEG ONLINE. -




 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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