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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)Y.AWAZU
Intervenant(s)David NEWLANDS (Lille) and Yukika Awazu (Paris)

Pré requis

Students will need to have the appropriate basis in math and statistics. Also students will need to have a good knowledge of the fundamentals of the subjects they have chosen as their subject domain, so to be able to tentatively plan preliminary ideas for their final dissertation.

Objectifs du cours

The objective of the course is to provide students with a basic understanding of the research methods necessary to design and plan their research projects (including their master thesis or consulting projects). At the end of the course a student should be able to:

• Understand between qualitative, quantitative and mixed methods studies
• Perform a literature review and design a research question
• Have the basis to design and realize research studies with qualitative and/or quantitative research methods

Contenu du cours

In the first part of the course (first session) we will introduce the topic of research methods and discuss how to choose among alternative methods, and how to plan for research questions. We will also discuss how to plan for an adequate literature review. In the second part (two sessions) we will discuss qualitative methods and notions to evaluate the quality and the reliability of qualitative analysis. In the third part of the course (three sessions), students will have the opportunity to get acquainted with the most common methods of quantitative research design and sampling, survey development and quantitative data analysis.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00   Attendance is compulsory
Independent study
Group Project18,00   Combination of group projects and assignments for subsequent sessions
Independent work
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • E-learning
  • Project work
  • Interactive class
  • Case study
  • Coaching


Attendance is compulsory to participate in interactive sessions and prepare for projects and assignments

Type de ContrôleDuréeNombrePondération
Continuous assessment
Group Project0,00140,00
Written Report0,00140,00
TOTAL     100,00


  • Easterby-Smith, M., Thorpe, R. and Jackson, P. (2012). Management Research, 5th Edition, London, UK: Sage Publications. -

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
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