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MANAGING THE NET 2 : HOW TO CREATE ON-LINE BUSINESS

2017-2018

IESEG School of Management ( IÉSEG )

Code Cours :

1718-IÉSEG-M1S1S2-MIS-MA-EI49UE

MANAGEMENT OF INFORMATION SYSTEMS


Niveau Année de formation Période Langue d'enseignement 
Master1S1S2English
Professeur(s) responsable(s)F.BOLICI
Intervenant(s)Francesco BOLICI


Pré requis

- To have a strong interest/passion in discovering how an idea can become a real company.
- To have attended and successfully passed the course “Managing the Net 1: Understanding Online Business ”.

Objectifs du cours

At the end of the course, the student should be able to:
- identify the key elements for planning their own on-line business [what are the critical factors I've to take into consideration when starting my own online business?];
- compare their problems with those already solved by previous online start-uppers [what are some successful example of online business? What can I learn from those experiences and apply to my own business idea?];
- define what are the competencies that they have to develop or to acquire in order to increase the chances of success of their own online business [what should I know before starting my own online business? Where can I find the missing competencies?];
- know a set of tools that can be useful in starting their own online business [which tool should I choose? How can I measure my business success? What are the state of the art solutions that I should try to embed in my business idea?].

Contenu du cours

This course provides real world, hands-on learning on what it is like to actually start an online company. Through in class exercise, the student will be planning his/her online business, virtually taking into consideration customers, partners, competitors, as s/he encounters the chaos and uncertainty of how an online startup actually works. Student will face issues on how to build and work with a start-up team. Even if the course is not focused on building a website or developing a mobile app, guidance and advice will be provided to those teams willing to build a basic prototype of their business idea.
At the end of the week each team will present is own online business proposal to a potential business angel.


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Independent work
Research2,00  
Reference manual 's readings2,00  
Face to face
Interactive class16,00   This class is primarily team-based. Working and studying will be done in teams. Projects are treated as real start-ups, so the workload could be intense
Independent study
Group Project12,00  
Estimated personal workload4,00  
Charge de travail globale de l'étudiant36,00  

Méthodes pédagogiques

  • Presentation
  • Project work
  • Interactive class


Évaluation

This II module of Managing the Net, is primarily team-based. Working and studying will be done in teams. Projects are treated as real start-ups, so the workload could be intense. Individual attendance and contributions will be also evaluated through continuous assessment and a transparent system of contribution to the team-work.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Participation16,00130,00
Others
Individual Project12,00170,00
TOTAL     100,00

Bibliographie

  • A set of articles will be posted on the course website (www.francescobolici.com) around two weeks before the beginning of the course -


Ressources internet



 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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