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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)F.GOETHALS
Intervenant(s)Frank GOETHALS

Pré requis

There are no prerequisites.

Objectifs du cours

At the end of the course, the student should be able to:
- understand the role of new technologies in companies,
- describe the latest trends in ICT,
- understand the Gartner Hype cycle, and
- should see the importance of technologies to companies in specific industries.
- Have greater awareness about ESRS topics such as: planned obsolescence and website visitor tracking practices.

Contenu du cours

Although selling and buying on the Internet is one important part of the latest IT trends, other new technologies are also studied.
First, we study the latest technologies used within the company (such as RFID-tags, augmented reality, 3D printing and scanning, prediction markets, Big Data and advergames) and technologies used across companies (such as Vendor Managed Inventory). We play the online version of the Beergame to show the value of inter-organisational computer systems. We also shortly investigate the impact of technologies on society-level. We study how innovations can be made in every component of a business model.
Secondly, we investigate the technologies that are used in specific industries. Students make group presentations about a specific industry. The industries that were studied last year were Hotels, Music, Newspapers and books, Shoes, Toys and Games, TV and sports, Airlines, Banking, Clothing and Furniture. Students get the material that was presented last year by other students and can build on top of that. Finally, the students have to write a report about trends they noticed across the different industries.
Thirdly, key theories are derived through case studies, such as the implantation of RFID tags in the Baja Beach Dance Club.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent study
Group Project16,00  
Independent work
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • Project work
  • Interactive class


Students have to study the latest evolutions in a specific industry (they choose). They have to prepare a presentation on this for the other students. Students also have to write a report on the basis of the presentations of all groups.

Type de ContrôleDuréeNombrePondération
Written Report0,00130,00
Continuous assessment
Oral presentation0,00260,00
TOTAL     100,00


  • Material will be made available via ieseg-online. A digital book is used for this class: Goethals F. (2014) 20 Trends in Digital Innovations -

Ressources internet

  • ieseg-online

    We will use ieseg-online and the school's Yammer platform.

* Informations non contractuelles et pouvant être soumises à modification
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