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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)H.EL ASRAOUI
Intervenant(s)Hassan EL ASRAOUI (Lille Campus), Josse ROUSSEL (Paris Campus)

Pré requis

Students should have basic knowledge of key concepts on Strategic Management. Also, information about latest firm's strategies (any sector) is useful.

Objectifs du cours

- understand the main schools of strategic business; how those strategies are implemented; the process needed to build business strategies and their impact on firm performance.
- gain general knowledge about business from both the theoretical and practical perspectives.
- have the analytical and evaluative skills necessary to diagnose a sector or a firms’ strategic position (market, prices, barriers, R&D…).
- understand how a firm chooses its competitive strategy and the effects of the contemporary business environment.

Contenu du cours

- Contemporary Strategy Analysis: Concepts, Techniques, Applications.
- Firm, market and strategies (Market share, Price level, Competitors, Concentration, Concentration’s rates (CR4, CR8, HHI)).
- Some fields will be studied in depth: business law, management theories, industrial economics, problem-solving and decision-making, organizational behavior, policy and ethics, global business issues, conflict management and leadership.
- We will also include talks from business leaders who develop new products and processes that take into account issues like human rights, water scarcity, climate change, sustainable development, etc.
- Keys to Business Strategies as SWOTs, BCG MATRIX, Arthur D. Little MATRIX, MASONS?s Model (SCP), Mickael Porter’s Model (5 Forces), Cost-benefit analysis are used in combination with several other methods.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
lecture32,00   Courses, intervention of managers
Coaching20,00   Project coaching (Firms’ strategy analysis)
Independent work
Research20,00   Company Observation, visits to companies
Independent study
Estimated personal workload28,00  
Charge de travail globale de l'étudiant100,00  

Méthodes pédagogiques

  • Lecture
  • Presentation
  • E-learning
  • Research
  • Visits/fields trips
  • Project work
  • Interactive class
  • Coaching


Type de ContrôleDuréeNombrePondération
Continuous assessment
Oral presentation0,75140,00
Written Report0,00150,00
TOTAL     100,00


  • Grant, Robert, M. « Contemporary Strategy Analysis », Text and cases edition, Seventh Edition, A John Wiley & Sons, Ltd, Publication, 2010. -

  • Mark Saunders, Philip Lewis and Adrian Thornhill, Research Methods for Business Students, Fourth Edition, 2007, Prentice Hall, Pearson Education -

  • Nicholas Lee, Ian Ling, 2008, “Doing Business Research: A Guide to Theory and Practice”, SAGE Publications -

* Informations non contractuelles et pouvant être soumises à modification
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