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DOING BUSINESS IN CENTRAL AND EASTERN EUROPE

2017-2018

IESEG School of Management ( IÉSEG )

Code Cours :

1718-IÉSEG-M1S2-IBE-MA-FE52UE

INTERNATIONAL BUSINESS


Niveau Année de formation Période Langue d'enseignement 
Master1S2English
Professeur(s) responsable(s)K.CZERNICKA
Intervenant(s)Katarzyna CZERNICKA


Pré requis

Students who chose this course should be interested in EastEuropean issues. Ideally they have good knowledge of current economical situation in the Central and Eastern countries. Students will be asked to read some academic texts, some official texts and some articles from newspapers. It is important that students are willing to discuss.

Objectifs du cours

At the end of the course, the student should be able to:
- Develop an understanding of Central and Eastern Europe, it’s recent history and rich cultural diversity and its impact on business environment
- Describe the main characteristic of the business environments of those countries
- Examine strategic and marketing options for Central and Eastern Europe environment

Contenu du cours

Session I Introduction
Session II Understand Central and Eastern Europe and its recent history
Session III Economic transition and the impact on the business environment (liberalization, privatisation, Foreign Direct Investment)
Session IV Political, economic and institutional context after the Accession to the EU
Session V The success story of Baltic states (Estonia, Lithuania, Latvia)
Session VI Focus on Poland and its FDI
Session VII Car industry in Slovakia
Session VIII The rise of the enterprising in Russia


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent work
E-Learning2,00  
Research6,00  
Reference manual 's readings8,00  
Independent study
Group Project8,00  
Individual Project2,00  
Estimated personal workload8,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • Research
  • Project work
  • Interactive class
  • Case study


Évaluation

Continual assessment 45 %. Students have to prepare an oral group presentation on a topic chosen from the list provided during the first session. Country Analysis: each student will be asked to give an overview of one country from the region in the topics of business, finance, and economics. Class participation will also be taken into account (10%). At the end of the semester there will be a short written exam (45%).

Type de ContrôleDuréeNombrePondération
Continuous assessment
Oral presentation0,50145,00
Participation16,00110,00
Final Exam
Written exam1,00145,00
TOTAL     100,00

Bibliographie

  • Orenstein, Mitchel, Out of the Red Building Capitalism and Democracy in Postcommunist Europe, Middlesex : Michigan University Press, 2004 -

  • Appel, Hilary, A New Capitalist Order: Privatization and Ideology in Russia and Eastern Europe, Pittsburgh, University of Pittsburgh, 2004. -

  • Kozminski, Andrzej K., Strategies for Central and Eastern Europe , Hoboken : Macmillan Publishing Co., 2000 -

  • Review : The economists - -

  • Review : Working Papers from Warsaw School of Economics - -


Ressources internet



 
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