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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)A.SHANTZ
Intervenant(s)Dr. Céline Flipo (Paris); Dr. Christophe Garonne (Lille); Dr. Johan Maes (Lille): quantitative course section. Dr. Mamta Bhatt (Paris); Dr. Benoit Roux (Lille) and Dr. Tapiwa Seremani (Lille): qualitative course section.

Pré requis

An understanding of what research is and what it involves.
An understanding of how to search for relevant literature/academic articles/publications.
An understanding of how to collect qualitative data.

Students who are less familiar with the above are recommended to review the contents of the "ENT/HRM Research Methodology" course

Objectifs du cours

At the end of the course, the student should be able to :
The research seminar is a 'hands-on' practical course in qualitative and quantitative research methodology using software. Its overall learning objective is to allow students to master the appropriate analytical research techniques. It is designed according to the "inversed class" principle. Students will be informed about the specific working principles of the course shortly before the start of the course.

Part 1: Quantitative (SPSS software)
1. Effectively use SPSS for data entry and data management
2. Understand how to calculate and evaluate scales for research and report descriptive statistics
3. Perform analyses that examine associations amongst variables, including correlation, simple/multiple/hierarchical regression, moderation, and mediation
4. Perform analyses that compare groups, including t-tests and ANOVAs
5. Choose the appropriate statistical test for a given research question
6. Understand and clearly report the results of quantitative analyses

Part 2: Qualitative (Nvivo software)
1. Perform a literature review
2. Use Nvivo software for qualitative research, more specifically:
- Import documents into Nvivo to analyse them
- Code sections of text using Nvivo
- Create nodes and sub-nodes in Nvivo
- Use specific features of Nvivo to help analyse the text
3. Understand how to write a short case study

Contenu du cours

Part 1: Quantitative:

Session 1: Getting to know SPSS, descriptive statistics, and data management
Session 2: Creating scales, more data management, and correlations
Session 3: Simple, multiple, and hierarchical regression
Session 4: Hierarchical regression and moderation analysis
Session 5: Hierarchical regression and mediation analysis
Session 6: Comparing groups, including t-tests and ANOVA
Session 7: Remedial and coaching session (individual in-class assignment covering topics from the previous sessions; providing remedial support on problems encountered during the previous sessions and advice on the future thesis/consulting project/PCE)

Part 2: Qualitative:

Session 8: Introduction to Nvivo (e.g., importing document, coding, identifying themes, etc.) and performing literature review
Session 9: Auto coding; Word frequency search; Emergent coding
Session 10: Deductive coding
Session 11: Developing a case study based on secondary data
Session 12: Coaching Session

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Coaching4,00   1,5 (quant) 2,5 (qual)
Interactive class18,00   17h (quant) + 11h(quali)
Independent work
Reference manual 's readings22,00   14 quant + 8 quali
Research36,00   out-of-class assignments
Independent study
Individual Project10,00   Assignments
Charge de travail globale de l'étudiant90,00  

Méthodes pédagogiques

  • E-learning
  • Research
  • Project work
  • Interactive class
  • Coaching


The course evaluation is based on assignments for which it is esstial to do the pre-class work as indicated by the professor. The qualitative and quantitative parts carry equal weight (50% each).

For the quantitative part, students will complete 6 group assignments and 1 individual assignment. The first assignment is worth 10%, and the remaining assignments are worth 15% each of the grade for the quantitative compnent.

Qualitative part: Students will complete 1 individual and 3 group assignments. Each assignment is worth 25% of their grade for the qualitative component.

A failure in the course overall always entails a retake of both the qualitative and the quantitative component, regardless of the scores on these components.

Type de ContrôleDuréeNombrePondération
Group Project0,00980,00
Individual Project0,00220,00
TOTAL     100,00


  • “SPSS Survival Manual” 5th edition by Julie Pallant -

  • Easterby-Smith, M., Thorpe, R. and Jackson, P. (2015). Doing Business Research: A Guide to Theory and Practice, 5th Edition, London, UK: Sage Publications. -

Ressources internet

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