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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)MR.MICHELI
Intervenant(s)Maria Rita Micheli

Pré requis

The student should possess basic knowledge of:
- the functioning and management of organizations;
- the functioning of people in organizations
- the relevance of entrepreneurial skills

Objectifs du cours

- Understand the basic mechanisms of business plan writing;
- Understand the techniques to present the business plan to different audiences;
- Define the essential components of effective business plans;
- Critically evaluate and improve real business plans;
- Understand how thinking from a 'business plan perspective' can be useful in different management domains

Contenu du cours

The course introduces students to the principles and practices of adequate business planning. It covers all essential elements of business plan writing. Participants learn about how to present a company within the context of a business plan, how to summarize a business idea, how to describe the key elements of a company, how to perform the internal and external analysis, how to develop financial forecasting, how to evaluate strategic options, how to initiate relationships with investors. Moreover, students learn how to use the mechanisms behind business planning strategies to solve various management problems.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Independent work
Independent study
Group Project6,00  
Estimated personal workload8,00  
Charge de travail globale de l'étudiant32,00  

Méthodes pédagogiques

  • Presentation
  • Seminar
  • Project work
  • Interactive class
  • Coaching


The instructor expects students to actively participate and behave responsibly in the course sessions.
The student is assessed on the course based on three components: class participation (20%), project (60%), and presentation (20%).

Type de ContrôleDuréeNombrePondération
Continuous assessment
Group Project0,00160,00
TOTAL     100,00


  • Barringer, B.R. (2008). Preparing Effective Business Plans: An Entrepreneurial Approach. Upper Saddle River (NJ): Prentice Hall. -

  • Stutely, R. (2012). The Definitive Business Plan: The Fast Track to Intelligent Planning for Executives and Entrepreneurs, 3rd Edition. Prentice Hall. -

  • Lawrence, S. & and Moyes, F. (2009). Writing a Successful Business Plan. -

  • Note: these are not compulsory for the students. Last year, students can find a few copies of these books in the library (both in Lille and Paris) if they need them. -

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
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