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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)F.MAON
Intervenant(s)Antonio GUILIANI , Bryant HUDSON , Celine FLIPO , Frank DE BACKER , Neri KARRA , Johan MAES , Tapiwa SEREMANI

Pré requis

Students are required to have an understanding of the foundations of statistics. Also students are required to have a good knowledge of the fundamentals of the subjects they have chosen as their subject/track domain.

Objectifs du cours

- Understand what research is and the fundamental philosophical assumptions that can underlie it.
- Comprehend how to design relevant research projects.
- Relevantly choose between qualitative, quantitative and mixed methods studies.
- Mobilize and master appropriate methodological tools to develop serious, valid and reliable research efforts.

The central objective of the course is to provide students of the with an adequate theoretical understanding of the research designs and methods necessary to engage in graduate-level research activities (during studies and professional job activities).

Contenu du cours

In the first part of the course (first session) we will introduce the topic of research methods and discuss how to choose among alternative methods, and how to plan for research questions. We will also discuss how to plan for an adequate literature review.

In the second part of the course (three sessions), students will have the opportunity to get acquainted with the most common methods to sample and to perform an analysis with quantitative methods.

In the third part (last two sessions) we will discuss qualitative methods and notions to evaluate the quality and the reliability of qualitative analysis.

Summarizing overview:

- Session 1: Introduction to business research
- Session 2: Quantitative methods 1/3 (Quantitative research designs + Collecting quantitative data)
- Session 3: Quantitative methods 2/3 (Measuring concepts and constructs + Developing measures)
- Session 4: Quantitative methods 3/3 (Quantitative data treatment, analysis and interpretation)
- Session 5: Qualitative methods 1/2 (Qualitative research designs + Collecting qualitative data)
- Session 6: Qualitative methods 2/2 (Qualitative data treatment, analysis and interpretation)

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent work
Reference manual 's readings12,00  
Independent study
Group Project12,00  
Estimated personal workload12,00  
Charge de travail globale de l'étudiant52,00  

Méthodes pédagogiques

  • Research
  • Project work
  • Interactive class


Type de ContrôleDuréeNombrePondération
Continuous assessment
Final Exam
Written exam3,00130,00
Group Project12,00150,00
TOTAL     100,00


  • Easterby-Smith, M., Thorpe, R. and Jackson, P. (2012). Doing Business Research: A Guide to Theory and Practice, 4th Edition, London, UK: Sage Publications. -

Ressources internet

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