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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)J.DEBRULLE
Intervenant(s)Jonas DEBRULLE

Pré requis

The student should possess basic knowledge of:
- The functioning and management of organizations;
- The functioning of people in organizations.

Objectifs du cours

At the end of the course, the student should be able to :
- Summarize the entrepreneurial decision-making process;
- Assess the feasibility of new venture business concepts;
- Execute an industry and market analysis, market segmentation, and target market selection;
- Examine business competition and develop a competitive analysis grid;
- Decide on a positioning strategy, new venture team, and business model;
- Clarify possible operations issues relevant to new venture concepts;
- Produce new business financial statements and categorize possible alternatives of raising money;
- Evaluate challenges inherent to new firm growth;
- Have greater awareness about ESRS topics such as: Ethical standards in business competition and
development, tripple bottom line;
- Adequately present a business idea.

Contenu du cours

The course is designed to immerse students into the theory of entrepreneurship and new venture creation. Through lectures and student presentations this course addresses the trepidations of students who may consider becoming entrepreneurs at some point in their career. Combining theoretical concepts with creative thinking, participants are expected to accumulate entrepreneurial knowledge and behaviors that support creative solutions.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent study
Group Project8,00  
Estimated personal workload14,00  
Charge de travail globale de l'étudiant38,00  

Méthodes pédagogiques

  • Presentation
  • Project work
  • Interactive class


The instructor expects students to actively participate and behave responsibly in the course sessions.
The student is assessed on the course based on the following components: MCQ and class participation.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Final Exam
TOTAL     110,00


  • Barringer, B.R., & Ireland, R.D. (2012). Entrepreneurship: Successfully launching new ventures (4th edition). Harlow: Pearson Education Limited. -

  • Barringer, B.R. (2008). Preparing Effective Business Plans: An Entrepreneurial Approach. Upper Saddle River (NJ): Prentice Hall -

  • Jones-Evans, D. & Carter, S. (2012). Enterprise and Small Business: Principles, Practice and Policy (3rd edition). Harlow: Pearson Education Limited -

  • Debrulle, J. (2014). Writing Effective Business Plans. Leuven: ACCO. -

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
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