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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
MSc in Business Analysis & Consulting1S1S2English
Professeur(s) responsable(s)J.ILLINGWORTH
Intervenant(s)Juanita ILLINGWORTH

Pré requis


Objectifs du cours

At the end of the course, the student should be able to :
Understand the role of CSR and the realms of it from a business and management perspective.
Understand the differences in communication methods, actions and reactions.
Have the ability to adapt their personal communication styles in order to manage effective communication interactions in a business context.

Contenu du cours

Corporate Social Responsibility:
The elements contained within CSR, What and why it's important to an organisation, including legal implications and international differences when implementing CSR initiatives. How CSR impacts on business communication, actions and psychological contract with internal and external customers.
Communication Skills underpinned by advanced MBTI application.
Looking deeper into the communication preferences between 'blends' from a MBTI perspective, learning on how to adapt ones natural preference to enhance effective communication from a business perspective, appreciating and understanding differences to avoid and/or manage conflict situations in the work environment
Communication differences and Conflict
Communication skills for presentations
Communication skills - written, email and reports

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class32,00  
Independent work
Reference manual 's readings3,00  
Independent study
Group Project20,00  
Individual Project20,00  
Charge de travail globale de l'étudiant75,00  

Méthodes pédagogiques

  • Case study


Role plays based on case scenarios
SWOT analysis, level of detail and application
Presentations - First on CSR from an international perspective, 2nd on Communication Theory interpretation
Applied learning, reflective work at the end of the course
Level of participation and interaction, comprehension and engagement are within the participation grade

Type de ContrôleDuréeNombrePondération
Continuous assessment
Mid-term exam2,00110,00
Case study8,00115,00
Group Project8,00120,00
Individual Project10,00135,00
TOTAL     100,00


  • OPP, Introduction to Type. Myers Briggs Type Indicator -

Ressources internet

  • -

    possibly links online relating to MBTI to enhance understanding

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
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