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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
MSc in International Business1S1S2English
Professeur(s) responsable(s)K.TAMAYO
Intervenant(s)K.TAMAYO, Annabelle GLAIZE, P.MITRA, Marion LAUWERS, Dangkhoi PHAM

    Ce cours apparaît dans les formations suivantes :
  • IÉSEG > MIB > MIB > 3,00 ECTS

Pré requis

MIB core courses ( e.g., International Business Strategy & CSR, International Economics, International Marketing, Global Finance, etc.)

Objectifs du cours

At the end of the course, the student should be able to:
- Understand how to design and implement a strategy for different kinds of markets;
- Improve the capability to interpret and forecast market situations and financial results and translate them into goal-oriented decisions;
- Learn to recognize interactions among companies and external stakeholders in a complex and interrelated environment;
- Analyze problems, come up with solutions, and take decisions in a business context characterized by change (AACSB).

Contenu du cours

In this business game, student teams develop and execute strategies for their simulated company operating in different markets with specific customer behavior, cost structures, and currency fluctuations. They are required, through several rounds of the game, to make operational decisions and overcome various business challenges. Key decisions relate to, amongst other things, market analysis and forecasting, production planning, R&D staffing, marketing, CSR, and financial decisions.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class24,00   in-class presence
Independent study
Estimated personal workload15,00   Game analysis (post-round strategy formation).
Group Project18,00   Pre-course preparation (familiarization with game platform).
Independent work
Research18,00   Pre-course preparation (familiarization with game platform).
Reference manual 's readings0,00  
Charge de travail globale de l'étudiant75,00  

Méthodes pédagogiques

  • Tutorial
  • Presentation
  • E-learning
  • Coaching


Students will be assessed based on the following: case study, group project.

Type de ContrôleDuréeNombrePondération
Group Project60,00150,00
Case study40,00150,00
TOTAL     100,00

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
Notre chaîne Youtube