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PRODUCT MANAGEMENT

2017-2018

IESEG School of Management ( IÉSEG )

Code Cours :

1718-IÉSEG-IN-S1-MKT-IN-EI01UE

MARKETING


Niveau Année de formation Période Langue d'enseignement 
Course for exchange studentsTransversal/annéesS1English
Professeur(s) responsable(s)P.DAILLY
Intervenant(s)FINK Mitchell


Pré requis

Basic knowledge of Marketing Management

Objectifs du cours

Understand the overall management of a product / brand:
- Understand what is required of a product manager over a product's life cycle
- Develop the appropriate marketing strategy for each stage of the product life cycle
- Apply the appropriate marketing tool to create impactful tactics for each stage of the life cycle

Contenu du cours

This is an 'applied' course where each student group (based on the lecture materials presented in class) will: (1) make an assessment of the marketplace, (2) develop a strategy for their chosen product/service, (3) create concrete marketing plans for the critical product lifecycle phase(s) relevant for each group, and (4) make presentations to the class.


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent study
Group Project12,00  
Estimated personal workload2,00  
Individual Project8,00  
Independent work
Research8,00  
Reference manual 's readings4,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • E-learning
  • Research
  • Project work
  • Interactive class
  • Case study


Évaluation

Grading will be based on the group project as well as active participation and group presentations. There will not be a mid-term nor final exam.

Type de ContrôleDuréeNombrePondération
Others
Group Project0,00070,00
Continuous assessment
Oral presentation0,00115,00
Participation0,00015,00
TOTAL     100,00

Bibliographie

  • The content will be based on materials presented in class as well as additional articles and cases. All materials will be available via IESEG ONLINE. -


Ressources internet



 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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