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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
MSc in Fashion Management1S1English
Professeur(s) responsable(s)P.MITRA
Intervenant(s)Neri Karra

Pré requis

A good understanding of the basic principles in strategy and management.
Preliminary understanding and knowledge of research methodologies that are necessary to present written report at the end.
Previous knowledge of Business Administration and Marketing, in addition to the precedent courses in the Masters Programme.

Objectifs du cours

At the end of the course, the student should be able to :
Formulate a successful strategy in the fashion industry (AOL)
Demonstrate a systematic knowledge and understanding of strategy, its core areas and approaches
Identify, develop and implement an appropriate strategy with given objectives, resources and culture of an organization
Critically evaluate various strategic business moels and theories and their implications in specific market conditions or environment
Apply relevant research methodologies in solving and analyzing strategy issues
Present written work to a high standard using appropriate references and citations.

Contenu du cours

Session 1: Industry and Competitive Analysis
Session 2: Analyzing and Creating Competitive Advantage
Session 3: Creating Differentiation
Session 4: Strategic Entrepreneurship and Corporate Social Responsibility
Session 5: Exam
All sessions will include case discussions. A final list o f reading and cases will be distributed the very first day

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class18,00  
PBL class7,00  
Independent work
Reference manual 's readings6,50  
Independent study
Estimated personal workload16,00  
Group Project4,00  
Individual Project5,00  
Charge de travail globale de l'étudiant62,50  

Méthodes pédagogiques

  • Research
  • Interactive class
  • Case study


This course will be assessed through active class participation (including exercises between classes), a traditional exams based on readings and class discussions, and a final group project.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Final Exam
Written exam0,00040,00
Group Project0,00030,00
TOTAL     100,00


  • 1. Contemporary Strategy Analysis by Robert Grant (2004, 5th edition, Blackwell Business) - Key book 2. The Mind of the Strategist - The Art of Japanese Business by Kenichi Ohmae (1982, McGraw Hill) 3. Understanding the Born Global Firm by Neri Karra (2 -

  • Journals: Harvard Business Review Fashion Management and Marketing Journal of Strategic Management -

* Informations non contractuelles et pouvant être soumises à modification
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