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INTRODUCTION TO BUSINESS ADMINISTRATION

2017-2018

IESEG School of Management ( IÉSEG )

Code Cours :

1718-IÉSEG-MFM1S1-OPS-MFMCI01UE

OPERATIONS MANAGEMENT


Niveau Année de formation Période Langue d'enseignement 
MSc in Fashion Management1S1English
Professeur(s) responsable(s)P.MITRA
Intervenant(s)Paulami MITRA


Pré requis

An interest and basic knowledge about business administration in the global fashion and luxury industry is required.after sessions.

Objectifs du cours

At the end of the course, the student should be able to :
Understand the mission, activities, goals and responsibilities of the principal functions organizational units (AOL)

Analyze and explore the competitive forces that influnce the business environment.
Analyze and examine the internal environment of the organisation.
Understand the trends in the fashion and luxury industry.
At the end of the course, the student should be able to understand the different functions of the organisation and how they intereact with the global business environment.

Contenu du cours

Session 1: Fundamentals of Business- Case Studies on The Body Shop and Moncler
Session 2: Business Environment and External Analysis- Case Study on CUBjeans
Session 3: Internal Analysis- Case Study on Le Slip Francais
Session 4: Business and Corporate Level Strategy- Case Study on Burberry
Session 5: Group Presentation


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class8,00  
Tutorials8,00  
Independent work
Research10,00  
Reference manual 's readings10,00  
Independent study
Group Project14,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • Research
  • Project work
  • Interactive class
  • Coaching


Évaluation

Case study analysis accompanied by class presentation and group assignment in order to analyse an organisation embedded in the fashion and luxury industry

Type de ContrôleDuréeNombrePondération
Continuous assessment
QCM2,00120,00
Participation4,00120,00
Others
Written Report0,00135,00
Case study0,00140,00
presentation
statement0,00035,00
TOTAL     150,00

Bibliographie

  • Griffin, R. W. and Ebert, R. J. Business Essentials. Prentice Hall International Edition -

  • Moore, M. and Birtwistle, G. 2004. “The Burberry Business Model: Creating an International Luxury Fashion Brand”. International Journal of Retail and Distribution Management, 32(8): 412-422. Mitra, P. and Slavich, B. 2015. “From zero to plus size: The gro -




 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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