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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
MSc in Fashion Management1S1English
Professeur(s) responsable(s)J.BYRNE
Intervenant(s)Janice BYRNE

Pré requis

Students should be familiar with basic concepts of managament, marketing, finance and strategy

Objectifs du cours

At the end of this course, the student should be able to:
- define a business opportunity
- idenitify the personal and industry related challenges of starting a business in the fashion industry
- conceptualise a business model
- draft a business plan
- identify resource acquisition strategies for a new business start up in the fashion industry

Contenu du cours

This course is an introduction to the issues associated with setting up your own business in the fashion industry. We look at opportunities and ideas as well as specific personal and industry challenges which entrepreneurs may face. We then investigated the idea of a business model and look at what a business plan constitutes. We also address resource acquisition and investigate how entrepreneurs acquire the financial and human resources necessary to exploit entrepreneurial opportunities in the fashion industry.
This course will combine case studies and in-class discussion as the primary mode of teaching and learning. Active student participation and engagement is a must for students participating in this course.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class14,00   16 in class contact hours
Independent work
Research16,00   Approximately 3 hours of reading before each session
Independent study
Group Project8,00   Amount of time devoted to cast study questions
Charge de travail globale de l'étudiant38,00  

Méthodes pédagogiques

  • Interactive class


This course will be assessed by the students completion of case study questions prior to class in conjunction with their participation in class. They will then be assessed by way of final examination.

Type de ContrôleDuréeNombrePondération
Final Exam
Written exam2,00150,00
Written Report8,00150,00
TOTAL     100,00


  • Starting your own fashion business, Sandra Burke, 2008 -

  • Fashion Entrepreneurship: Retail Business Planning, Granger and Sterling, 2012 -

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
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