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DESIGN RESEARCH AND CREATIVE DIRECTION

2017-2018

IESEG School of Management ( IÉSEG )

Code Cours :

1718-IÉSEG-MFM1S1-FAS-MFMCI04UE

FASHION


Niveau Année de formation Période Langue d'enseignement 
MSc in Fashion Management1S1English
Professeur(s) responsable(s)L.DOLZA
Intervenant(s)Thomas BRIGGER


Pré requis

- Students need an important interest in fashion and its surrounding businesses.
- Students need to be able to find and work on visual research.
- Students need to be able to professionally present findings in oral and written form.

Objectifs du cours

At the end of the course, the student should be able to:
- Understand the different jobs in the fashionsystem and describe their processes and linked timeplannings.
- Research and professionally present past, contemporary and future trends in fashion and reflectively link them to social, political and economical backgrounds.
- Research and elaborate a design identity for a precise fashion target and market.
- Understand, recognise and present different aspects and strategies of contemporary creative direction in the fashionsystem.
- Translate the creative and visual findings into a professional rangeplan for a precise target and market.

Contenu du cours

Students will learn the basic processes and linked timings of the fashion system. They will get to know different key player roles, that make this system work and turn around.
In a further step, students will start to research past, future and contemporary fashion trends. They will learn the basics of trends, their creation and its affects on the final product offer. Students will have to find and understand the multiple links existing between fashion, its trends and global or national, social, political and economical backgrounds.
Based on their knowledge and findings they will develop a design identity for a precise fashion brand, its target and market. They will than research and reflect on contemporary or classic signature design codes and link them to their findings.
At the end of the course the students will translate their global findings on trends and creative direction into a professional rangeplan and a visually supported project for a selected target, market and brand.
The course is creative and based on discussions, brainstormings and small group project works. Students are put into a professional atmosphere.


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class15,00  
Independent study
Group Project3,00  
Estimated personal workload2,00  
Charge de travail globale de l'étudiant20,00  

Méthodes pédagogiques

  • Presentation
  • Research
  • Interactive class


Évaluation

Students will present their findings in two oral presentation and in front of the class throughout the course. Those presentations will be assessed and written feedback will be given by the tutor as well as by the class.
Students will prepare a written, but visually illustrated project for the end of the course that will be assessed by the tutor.
Besides the written project, students will have to professionally and orally present the research and findings of their written project in front of the class. This presentation will be assessed by the tutor.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Oral presentation0,10220,00
Others
Individual Project0,00150,00
presentation
statement0,30130,00
TOTAL     100,00




 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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