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THE GLOBAL FASHION INDUSTRY

2017-2018

IESEG School of Management ( IÉSEG )

Code Cours :

1718-IÉSEG-MFM1S1-FAS-MFMCI07UE

FASHION


Niveau Année de formation Période Langue d'enseignement 
MSc in Fashion Management1S1English
Professeur(s) responsable(s)B.SLAVICH , C.Giardina
Intervenant(s)Marie-Eve CABON


Pré requis

Have a minimum knowledge about the fashion designers from the 20th century, at least in France and in Italy

Objectifs du cours

At the end of the course, the student should be able to:
Have a clear understanding of the different distribution formats used to sell fashion items
Identify the main players of the fashion market (from the high-end segment to the fast fashion one)
Recognize the growth options of the fashion industry as well as its critical paths within the next 10 years

Contenu du cours

1st class : an overview of the fashion market and its evolution since the 20th century: from a cottage industry to a huge one
2nd class: The distribution of fashion – offline and online
3rd class: the business of fashion
4th class: the challenges for the fashion - the future of fashion


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class7,00  
lecture7,00  
Independent work
Reference manual 's readings15,00  
Research10,00  
Independent study
Estimated personal workload5,00  
Group Project6,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Tutorial
  • Presentation
  • Research
  • Interactive class


Évaluation

Group presentation; analysis of the distribution strategy from a fashion brand

Type de ContrôleDuréeNombrePondération
Final Exam
Written exam0,1500,00
presentation
statement0,150100,00
TOTAL     100,00

Bibliographie

  • . Bastien and J.N. Kpaferer (2009), The Luxury stragegy: Break the Rules of Marketing to build Luury Brands, Kogan Page Ltd -

  • M. Tungate (2005), Fashion Brands: Branding Style from Armani to Zara, Kogan Page Ltd -

  • E.L. Cline (2012), Overdressed: The Shockingly High Cost of Cheap Fashion, Penguin -

  • N. Fiske and M.J. Silverstein (April 2003), Luxury for the Masses, Harvard Business Review -


Ressources internet



 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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