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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
MSc in Fashion Management1S1English
Professeur(s) responsable(s)L.PIERRE
Intervenant(s)Sophie Chapdelaine de Montvalon

Pré requis

No prerequisite is needed

Objectifs du cours

At the end of the course, the student should be able to :
- have an understanding of different periods in the history of fashion
- critically evaluate the fashion system
- have an understanding of Haute Couture vs Ready to Wear and the democratization of fashion
- have a critical understanding of fashion, anti-fashion and the change makers
- have an understanding of fashion as art

Contenu du cours

Day 1
-Introduction - What is Fashion ?
-1858 Charles Frederick Worth, Father of Haute Couture
-1900 - 1919 Poiret, Les Ballets Russes

Day 2 Visit Museum : 'Christian Dior, couturier du rêve' at Musée des Arts Décoratifs

Day 3
-1920 - 1929 The Modern Style, the European Avant Garde, Chanel
- 1930 - 1939 The main fashion designers of the 20th century Hollywood, Schiaparelli
- 1940 - 1945 The WWII, the Utility Suit, The Zoot Suit, Le Petit Theâtre de la Mode
- 1947 - 1959 Balenciaga, Hubert de Givenchy

Day 4
- 1960 - 1969 Street Style, Space Age, Courrèges, Paco Rabanne, Pierre Cardin, Mary Quant
- 1970 - 1985 Subcultures, Punk and the Yuppies Phenomenon ; the Japanese Designers; Armani
fashion and anti fashion
- 1990s Minimalism, Antwerp Six

A field trip to Paris exhibition 'Christian Dior' at Musee des Arts décoratifs will take place during class hours.

Day 5 Final assessment and group presentations starting at 10 am.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Independent study
Group Project12,00  
Estimated personal workload9,00  
Independent work
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Visits/fields trips
  • Case study


The course assessment consists of a group historical research of a designer's brand.
Each group of students writes a 2000 word essay on the designer's brand, explores her/his biography, analyses examples of Couture and/or Ready to Wear collections, identifies the sources of inspirations and exemplifies some celebrity endorsements, all visually illustrated and contextualized. The research will question what is the designer's legacy in contemporary fashion and art. Presentation will take place on Friday at 10 am, through an in-class presentation of a 10 minutes Power point with a maximum 10 slides. Each student of the group should contribute equally to the group's workload and oral presentation. A printed copy (Helvetica font, font size 12, double spaced) will be handed in at the beginning of Friday's class. Power point : white wall paper, Helvetica font. All images must be referenced and sourced. A bibliography must figure at the end of the presentation, and follow the Harvard referencing rules.

Type de ContrôleDuréeNombrePondération
Continuous assessment
TOTAL     100,00


  • Boucher F. 1996 (1965) Histoire du Costume en Occident, Paris: Flammarion -

  • Welters E. & Lillethun A. (2007),The Fashion Reader, London: Routledge -

  • Fashion Theory, the Journal of Dress, Routledge -

  • International Journal of Fashion Studies -

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
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