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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)G.DOUGLAS

Pré requis

There are no pre-requisites for this course

Objectifs du cours

This course uses Fons Trompenaars’ 4Rs framework of recognizing cultural differences, respecting them, reconciling them and finally realizing and rooting these reconciliations in the everyday way in which we communicate and work with people across cultures. The idea is to help students recognize their own culture so that they are better able to recognize and respect the culture of others and so reconcile these differences when they have to work across cultures. The approach is culture-general rather than culture-specific and students will start to build up an intercultural toolbox that they will be able to use wherever and with whoever they have to work and interact.

At the end of the course, the students should be able to:
- Recognise the different elements that make up culture and the stumbling blocks to intercultural communication
- Clearly distinguish between objective and subjective culture
- Demonstrate the role culture plays on general and professional behaviour
- Suggest ways to begin respecting and reconciling cultural differences

- Analyse and evaluate the relative importance of the cultural elements, including verbal and non-verbal communication, inherent in different situations, such as working in multicultural teams
- Apply different models to correctly analyse and interpret different situations in order to be able to work more effectively in intercultural contexts

- Interact more sensitively within multicultural groups
- Develop a capacity for culturally sensitive critical analysis and strategies to improve the synergy the relationships and the cohesion on teams and between teams.
- Be able to successfully integrate a new group from an initial group

Contenu du cours

-Definitions, elements and metaphors of culture. Objective and subjective culture.
-The stumbling blocks to intercultural communication: language differences, presupposition of similarity, tendency to evaluate, stereotypes and prejudice, non-verbal communication and high anxiety.
-E.T. Hall’s model of non-verbal communication; space, time and context.
-Kluckhohn and Strodtbeck; cultural orientations
-Gert Hofstede’s cultural dimensions model
-Fons Trompenaar’s cultural dimensions model
-Cultural values
-Culture shock and intensity factors
-The influence of culture in multicultural teams. Managing diversity.
-Communication style and communication style types

Modalités d'enseignement

Organisation du cours

The course will take the form of a "blended learning" module with a mix of interactive online sessions, interactive tutorials and e-learning with the Crossknowledge platform.

TypeNombre d'heuresRemarques
Face to face
Interactive class8,00  
Independent work
E-Learning11,00   Including 6h30 Crossknowledge and 4h30 interactive online sessions
Independent study
Group Project10,00  
Estimated personal workload10,00  
Charge de travail globale de l'étudiant39,00  

Méthodes pédagogiques

  • E-learning
  • Project work
  • Interactive class


There will be a group project (case study) and a final examination made up of MCQ and/or short-answer questions.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Individual Project0,00140,00
Final Exam
Written exam1,00130,00
TOTAL     100,00


  • Adler, N. J., and A. Gundersen. International Dimensions of Organizational Behavior. 5th ed. Mason, OH: Thomson South-Western, 2007. -

  • Canney Davison, S. (1996). Leading and facilitating international teams. In Berger, M. (ed), Cross-cultural team building. Toronto, ON: McGraw-Hill. -

  • Gardenswartz, L., and A. Rowe. Diverse Teams at Work: Capitalizing on the Power of Diversity. Alexandria, VA: Society for Human Resource Management, 2002. -

  • Hofstede, G., G. J. Hofstede and M. Minkov. Cultures and Organizations: Software of the Mind. Revised and updated 3rd edition. New York, NY: McGraw-Hill, 2010. -

  • Trompenaars, F., and C. Hampden-Turner. Riding the Waves of Culture: Understanding Cultural Diversity in Business. 2nd ed. New York, NY: McGraw Hill, 1998. -

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
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