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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)M.ROSEN
Intervenant(s)Kellie BOURQUE, Catriona BYRNE, Nicolas DELBARRE, Charlene DUNLOP, Lena FENBY, Shane GRIFFIN, Penelope HILL, Amanda JONES, Noah KEMPER, Rhea LANGRIDGE, Françoise LEBLANC, James MELLORS, Diane MYTHEN, James ROE, Bibiana RIOM, Michele ROSEN, Jane RUSH,, Ruth SURRIDGE, Sarah WILLIAMS

Pré requis

Students should be able to understand spoken English and communicate in the language. They should be capable of carrying out a presentation using PowerPoint, be able to write a report and capable of undertaking their own research and presenting it to others.

Objectifs du cours

- pitch a business idea using entrepreneurial spirit.
- write a business proposal.
- organise an event using the skills acquired in their sales techniques courses.
- demonstrate their creativity through a variety of topics covered.

Contenu du cours

-New product development, marketing a product, pitching a product, vocabulary in context, negotiation case study, preparation for the venue of a trade fair.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00   Students have 1.2 hours per week of contact time and are expected to enhance their learning programme by
- attending the language resource centre and the language events organised by the school.
Independent work
E-Learning5,00   Students should be regularly reading English magazines, newspapers and exposing themselves to as much English as possible using different media.
Independent study
Group Project15,00  
Estimated personal workload10,00   Students are given projects to work on which have to be researched and prepared out of class
Individual Project5,00   Business proposal
Charge de travail globale de l'étudiant51,00  

Méthodes pédagogiques

  • Presentation
  • E-learning
  • Research
  • Project work
  • Interactive class
  • Case study


PRSTN (Pitch) = 15%
REPT (Business Proposal) = 15%
GPROJ (Product Presentation) = 15%
ORAL (Trade Fair) = 15%
PARTN = 10%
ENDT = 30%

Type de ContrôleDuréeNombrePondération
Continuous assessment
Oral presentation0,00115,00
Final Exam
Written exam0,00130,00
Group Project0,00115,00
Written Report0,00115,00
TOTAL     100,00


  • Business Grammar builder - Second Edition -

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
Notre chaîne Youtube