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CORPORATE SOCIAL RESPONSIBILITY

2016-2017

IESEG School of Management ( IÉSEG )

Code Cours :

1617-IÉSEG-BB2S1-STR-BB2CE01UE

STRATEGY MANAGEMENT


Niveau Année de formation Période Langue d'enseignement 
Bachelor in International Business2S1English
Professeur(s) responsable(s)F.MAON
Intervenant(s)P.MITRA


Pré requis

Students must be able to ask critical questions and be open-minded. Basics in strategy, organizational theory and organizational behavior are recommended

Objectifs du cours

At the end of this course, the student should have developed a reasonably comprehensive understanding of the importance of ethical and responsible behavior in management activities and corporate development. In particular, the student should be able to:

1. Critically examine the values and ethical assumptions brought to business decisions, both by himself and by others;
2. Identify societal considerations linked to business activities and question ‘business as usual’ management and corporate practices;
3. Evaluate arguments for and against “corporate social responsibility” ideas being included in corporate strategy and suggest ways of integrating stakeholder input into corporate decision-making processes;
4. Apply theory to practice by emphasizing how business and non-business actors can collaboratively contribute to the creation of positive social and environmental change.

Contenu du cours

(This is a preliminary description of the course content - It is likely to be slightly adapted before the start of the course)

Module I: Introduction to the course and individual responses to ethical and social responsibility issues
1. Introduction: Business, society and the case of managerial and corporate ethics.
2. Back to the roots: Ethical theories and models of ethical decision-making.

Module II: Organizational responses to ethical and social responsibility issues
1. The role of business in society and the corporate social responsibility debate
2. Designing strategic corporate social responsibility policies: A critical perspective

Module III: Responsible leadership
1. Connecting individual and organizational challenges: The need for globally responsible leadership


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class24,00   (Including one outdoor-class/conference)
Independent work
Reference manual 's readings12,00  
Research7,00  
Independent study
Group Project16,00  
Individual Project16,00  
Charge de travail globale de l'étudiant75,00  

Méthodes pédagogiques

  • Presentation
  • E-learning
  • Research
  • Project work
  • Interactive class
  • Case study


Évaluation

Students' evaluation will be based on:
- Class participation and continuous evaluation (30%)
- Group project (including presentation - 35%)
- One individual essay (10%)
- One individual project (25%)

Type de ContrôleDuréeNombrePondération
Continuous assessment
Participation0,00030,00
Others
Group Project0,00135,00
Individual Project0,00125,00
Written Report0,00110,00
TOTAL     100,00

Bibliographie

  • Zadek, S. (2004). “The Path to CSR”. Harvard Business Review, 82(12), 125–132. -

  • Kramer, M. and Pfitzer, M. (2016). “The Ecosystem of Shared Value”. Harvard Business Review, October, 80–89. -

  • Illia, L., Zyglidopoulos, SC, Romentl, S., Rodriguez-canovas, B., and Gonzalez del Valle Brena, A. (2013). “Communicating Corporate Social Responsibility to a Cynical Public”. MIT Sloan Management Review 54(3): 15-18. -

  • Banaji, M.R., Bazerman, M. and Chugh, D. (2003). “How (un)ethical are you? Harvard Business Review, 81(12): 56–64 -


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