Fiche détaillée d'un cours


Voir la fiche établissement

The Secret of How to Convince in English


IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Bachelor in International Business1S2English
Professeur(s) responsable(s)J.RUSH

Pré requis

Students must have the ability to speak and write a relatively fluent English that is grammatically correct.

Objectifs du cours

Apply the skills (both oral and written) learnt in class to business situations where the use of a professional and convincing language, accompanied with affirmative body language is required. Carry out research to be analysed and put into a professional andinfluential written format. Carry out an effective meeting using the correct, formal professional language.

Contenu du cours

Students will carry out an interview of a student at Master's level who has had some work experience and the essential information willl be transmitted in a concise and credible written form (such as a newspaper article).Students will learn the techniques of debating and participate in debates with different members of the class. Students will carry out a feasibility study relative to the life thay are living in Iéseg, which will include creating a survey, analysing the gathered data and communicating it both in written form as a professional report and orally in the form of a meeting.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent work
Independent study
Group Project4,00  
Individual Project4,00  
Estimated personal workload4,00  
Charge de travail globale de l'étudiant34,00  

Méthodes pédagogiques

  • Presentation
  • Research
  • Project work
  • Interactive class
  • Case study


Continuous Assessment: Oral presentation - 10%, Written Report - 40%, Debate - 35%, Magazine Article - 15%
Final Exam

Type de ContrôleDuréeNombrePondération
Continuous assessment
Language skills : speaking0,00060,00
Final Exam
Written exam2,00125,00
TOTAL     100,00

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
Notre chaîne Youtube