Ce cours apparaît dans les formations suivantes :
• IÉSEG > MSc in Big Data Analytics for Business > Semester 1 > 2,00 ECTS

Pré requis

Know how to read tables and graphs
Basic knowledge of statistics

Objectifs du cours

At the end of the course, the student should be able to:
Know how to report quantitative information
Apply basic design principles
Build a compelling story line from quantitative information

Contenu du cours

The value of effective communication
Information design
Basic design rules
Do’s & don’ts presenting tables & graphs
Tufte’s data-ink ratio
Infographics
Synthesizing information
Advanced visualization methods
From numbers to insight to compelling story
Creativity in communicating numbers

Modalités d'enseignement

Organisation du cours

Méthodes pédagogiques

• Presentation
• Interactive class
• Coaching

Évaluation

Teams of 3 to 4 students make an assignment together; deliverable: 1- to 15 slide powerpoint presentation

Bibliographie

• Made to Stick: Why Some Ideas Survive and Others (Dan Heath & Chip Heath) -

• Presentation Zen (Garr Reynolds) -

• Slidedocs: Spread Ideas with Effective Visual Documents (Nancy Duarte) -

• The Back of the Napkin (Dan Roam) -