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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Bachelor in International Business1S1English
Professeur(s) responsable(s)F.MAON
Intervenant(s)F.MAON, C.JANSSEN, Maria CASTILLO

Objectifs du cours

Gain some awareness of the ethical issues that may arise in the business world and master the various perspectives that may help students manage these situations. Three specific contexts will be discussed with students: marketing, gender issue and international supply chains
In the marketing context, at the end of the course, students should be able to:
- Foresee which situations may lead to ethical issues and understand the consequences of various perspectives and decide in accordance with an argued position.
In the Gender issue context, at the end of the course, students should be able to
- define the concepts gender and biological sex and explain the difference between them
- understand how gender affects both men and women in the workplace
- argue the business case for gender equality at work
- discuss how notions of gender and leadership interact
In the international supply chains context, at the end of the course, students should be able to
- understand and define main ethical issues in supply chain relationships in an international perspective
- identify the key steps companies can take to address ethical problems in their supply chains
- critically reflect upon the role of diverse stakeholders (including ourselves) in the maintenance and growth of certain supply chain-related ethical issues

Contenu du cours

The course is divided in 3 sub-contexts, discussed by a different professors (in chronological order).
1) Marketing
1. Identification of major potential ethical issues in marketing
2. Understanding of the various (marketing) ethical perspectives
3. Business case for ethically practices in marketing
2) Gender issues
1. Sex and Gender: what's the difference and why should I care?
2. The business case for gender equality
3. Gender and Leadership: how do I define a leader? who can be that leader?
3) International supply chains
1. The new, new world of global business: Key ethical issues in international supply chains
2. Focus on the human side: abused labor and modern slavery
3. Designing and implementing socially responsible international supply chains

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent study
Individual Project28,00  
Estimated personal workload6,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • Project work
  • Coaching


- Class discussion
- Class presentation
- Final assignment

Type de ContrôleDuréeNombrePondération
Continuous assessment
Case study6,00130,00
Group Project28,00060,00
TOTAL     100,00


  • Hunt, S. D. and S. J. Vitell (2006). "The General Theory of Marketing Ethics: A Revision and Three Questions." Journal of Macromarketing 26(2): 143-153. -

Ressources internet

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