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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Bachelor in International Business1YEnglish
Professeur(s) responsable(s)G.DOUGLAS

Pré requis

There are no pre-requisites for this course

Objectifs du cours

Recognise the different elements that make up culture and the stumbling blocks to intercultural communication
- Clearly distinguish between objective and subjective culture
- Demonstrate the role culture plays on general and professional behaviour
- Suggest ways to begin respecting and reconciling cultural differences
- Analyse and evaluate the relative importance of cultural elements, including verbal and non-verbal communication, inherent in different situations, such as working in multicultural teams
- Apply different models to correctly analyse and interpret different situations in order to be able to work more effectively in intercultural contexts
- Interact more sensitively within multicultural groups
- Develop a capacity for culturally sensitive critical analysis and strategies to improve the synergy, the relationships and the cohesion on teams and between teams.
- Be able to successfully integrate a new group from an initial group
Have a better understanding of the importance of CSR in relation to diversity and inclusion and non-discrimination

Contenu du cours

Diversity Icebreaker - an interactive introduction to diversity
Learning styles - recognizing one's own and other people's learning styles
Cultural Intelligence Profile and Individual development plan
Definitions, elements and metaphors of culture. Objective and subjective culture.
The stumbling blocks to intercultural communication: language differences, presupposition of similarity, tendency to evaluate, stereotypes and prejudice, non-verbal communication and high anxiety.
E.T. Hall’s model of non-verbal communication; space, time and context.
Kluckhohn and Strodtbeck; cultural orientations and cultural values
Gert Hofstede’s and Fons Trompednaars' cultural dimensions models and the Globe project
Culture shock and intensity factors
The influence of culture in multicultural teams. Managing diversity

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class22,40   Including 13h20 experiential workshops and 9h20 of interactive Crossknowledge application sessions
Independent work
E-Learning11,00   Including 6h30 Crossknowledge and 4h30 of interactive online sessions
Independent study
Group Project10,00  
Estimated personal workload10,00  
Charge de travail globale de l'étudiant53,40  

Méthodes pédagogiques

  • Tutorial
  • E-learning
  • Project work
  • Interactive class


There will be regular online quizzes, a mid-term exam, a group project with a group oral and an individual oral question.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Final Exam
Written exam1,00135,00
Group Project10,00135,00
TOTAL     100,00


  • Adler, N. J., and A. Gundersen. International Dimensions of Organizational Behavior. 5th ed. Mason, OH: Thomson South-Western, 2007. -

  • Canney Davison, S. (1996). Leading and facilitating international teams. In Berger, M. (ed), Cross-cultural team building. Toronto, ON: McGraw-Hill. -

  • Gardenswartz, L., and A. Rowe. Diverse Teams at Work: Capitalizing on the Power of Diversity. Alexandria, VA: Society for Human Resource Management, 2002. -

  • Hofstede, G., G. J. Hofstede and M. Minkov. Cultures and Organizations: Software of the Mind. Revised and updated 3rd edition. New York, NY: McGraw-Hill, 2010. -

  • Trompenaars, F., and C. Hampden-Turner. Riding the Waves of Culture: Understanding Cultural Diversity in Business. 2nd ed. New York, NY: McGraw Hill, 1998. -

Ressources internet

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