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FUNDAMENTALS OF STRATEGY

2016-2017

IESEG School of Management ( IÉSEG )

Code Cours :

1617-IÉSEG-BA3S1S2-STR-B3-CE01UE

STRATEGY MANAGEMENT


Niveau Année de formation Période Langue d'enseignement 
Bachelor3S1S2English
Professeur(s) responsable(s)B.ROUX
Intervenant(s)Dr. Kenneth De Roeck (Lille) Dr. Birgit Kleymann (Lille) Dr. Benoit Roux (Lille) Dr. Christophe Garonne (Lille) New Professor (Paris)


Pré requis

This is a foundation course in strategy which introduces the main concepts of strategy analysis, choice and implementation. Business Observation from year 1 is a helpful course as a preparation for this course.

Objectifs du cours

At the end of the course the student will be able to
• Define and understand the concept of strategy
• Identify and evaluate the key strategic choices available to organizations
• Demonstrate and raise awareness of the main issues involved in managing strategically
• Understand & apply relevant theoretical concepts and frameworks of strategic management to organizations
Have greater awareness about ESRS topics such as: Sources of ethical standards, stakeholder theory, stakeholder power/influence matrix, triple bottom line, proactive/defensive view of CSR

Contenu du cours

This is a foundation course in strategy which introduces the main concepts of strategy analysis, choice and implementation. Business Observation from year 1 is a helpful course as a preparation for this course.
The class is structured with lectures to present theoretical concepts followed by multiple exercises to ensure that students understand and apply the concepts during each class session. The textbook makes use of many European company case studies and all case studies are taken from the core textbook.
Core Text Book: Crafting and Executing Strategy: The Quest for Competitive Advantage, Thompson, Strickland, Gamble, Peteraf, Janes & Sutton. McGraw-Hill, 2012.

Class 1. What is strategy? Charting an Organization's Direction Chapter 1 & 2 Course Text
Introduction
Class 2. Ethics, CSR & Environmental sustainability Chapter 9 Course Text
Case studies from book
Class 3. Analysing an organization’s external environment Chapter 3 Course Text
Case studies from book and MCQ #1 (Covers Ch.1, 2, 3, 9)
Class 4. Evaluating an organization’s resources, capabilities Chapter 4 Course Text
Case studies from book
Class 5. Organizational culture & leadership Chapter 12 Course Text
Case studies from book
Class 6. Strategies for competitive advantage Chapter 5 Course Text
Case studies from book
Class 7. Strategies for Changing the game Chapter 6 Course Text
MCQ #2 (Covers Ch.4, 5, 6, 12)


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent work
Reference manual 's readings16,00  
Independent study
Group Project15,00  
Estimated personal workload10,00  
Charge de travail globale de l'étudiant57,00  

Méthodes pédagogiques

  • Presentation
  • E-learning
  • Project work


Évaluation

- Multiple Choice Questions (MCQs) - Weighted 20% (each exam is weighted 10%)
- In class participation—Weighted 30%
- Final Exam – Weighted 50%

Type de ContrôleDuréeNombrePondération
Final Exam
Written exam2,00150,00
Continuous assessment
Participation0,00120,00
Others
Group Project0,00130,00
TOTAL     100,00

Bibliographie

  • Crafting and Executing Strategy: The Quest for Competitive Advantage, Thompson, Strickland, Gamble, Peteraf, Janes & Sutton. McGraw-Hill, 2012. -


Ressources internet

  • IESEG Online

    IESEG online course page for Fundamentals of Strategy where details about the course during the semester will be posted. Students will need to go to this site to take each multiple choice exam. These exams will be done individually on line.



 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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