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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)L.PLE
Intervenant(s)Jacques ANGOT, Cyrine BENHAFAIEDH, Xiaoyu CHEN, Kenneth DE ROECK, Birgit KLEYMANN, François MAON, Loïc PLE, Benoît ROUX

Pré requis

Students need an exposure to economics, industrial economics and finance. Business Exploration (Bachelor 1) is also a helpful course.

Objectifs du cours

• Prerequisites for strategic analysis provides a catch-up strategy class for master students who have never been exposed to a strategic management course (bachelor 3 abroad, newly enrolled IESEG students, double degree students).
The objective of the course is to put students in the condition to:
• Define and understand the concept of strategy
• Identify and evaluate the key strategic choices available to organizations
• Demonstrate and raise awareness of the main issues involved in managing strategically
• Understand and apply relevant theoretical concepts and frameworks of strategic management to organizations

Contenu du cours

This course is offered to make sure every master student at IESEG has been exposed to the core concepts of strategy. This is particularly important for those students that intend to choose electives in strategy.
The whole program and its contents (initially designed and created by Anna Canato and which are progressively updated) are available on which will require students to watch, listen and read contents and complete exercises. The platform allows communication with the professors when needed. For any technical issue with the platform students should contact Maxime Taisne (, in charge of the technical aspects of Ieseg-online.
The course content will be available from the beginning and students will be autonomous in the way they handle the material. Yet, the course will be animated so that the students remember they need to commit to their study of the content. Also, all the participants to the course shall post any related topic on twitter using the hashtag #stratieseg. Moreover, a course forum will be available so that the students can interact with the professors and ask questions or request for illustrations.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Independent study
Estimated personal workload22,00   The students are expected to study for the final MCQ and complementary documents will be made available to the students.
Independent work
E-Learning18,00   Watching and learning the online modules
Charge de travail globale de l'étudiant40,00  

Méthodes pédagogiques

  • E-learning


The assessment will rest on an online MCQ for which the students need to register on the McGrawHill online platform, for which a separate email with guidelines will be sent.
The platform is accessible on (

Type de ContrôleDuréeNombrePondération
Final Exam
TOTAL     100,00


  • Grant, R., Contemporary Strategy Analysis - 7th edition. Wiley. The preparation on the book is essential for the exam as well as for having cases material -

  • Thompson et al. Crafting and Executing Strategy, the Quest for Competitive Advantage, 18th Edition. McGrawHill. -

* Informations non contractuelles et pouvant être soumises à modification
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