Ce cours apparaît dans les formations suivantes :
• IÉSEG > IESEG Degree - Programme Grande École > Semester 2 > 2,00 ECTS

Pré requis

none

Objectifs du cours

The concept of Social Entrepreneurship has been popularized by Yunus. In his mind, social entrepreneurship is not to eradicate or contrast with the traditional business model; he considers social business to be new, alternative way for entrepreneurship. He excludes the hypothesis of a social business model that admits dividends for shareholders because “profit-seeking companies with a strong CSR commitment try to make their pursuit of profit consistent with social considerations. However, their commitment to making a profit inevitably limits their contributions to social causes. (…) By contrast a social business is designed exclusively to deliver social value” (Yunus 2010). But once this will or purposed claimed, everything remains to do.

At the end of the course, the studend should be able to
- identifyiand deep understand the social needs,
- turn into a social business model able to deliver substainable social value
- designing experimentation and scaling the concept.

Contenu du cours

FULL E LEARNING COURSE (NOT INTENSIVE SEMINAR)
Session 1 & 2
social needs and social impact : from words to acts
Needs for working on the roots of the problem and go beyond the surface and preconceived ideas
Discerning for reaching social transformation

Session 3 &4
Seeing risk in terms of new opportunities of creating value
From the idea to the business model
Bulding an innovative ecoystem of stakeholders
designing the criteria for return of commitment

Session 5&6
Designing experimentation for testing concept
becoming substainable by scaling the project
Finding and catalysing new source of added value

Modalités d'enseignement

Organisation du cours

Méthodes pédagogiques

• E-learning

Évaluation

personnal and collective contribution