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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)L.PLE
Intervenant(s)LILLE : Christof Beuselinck, Adel Beldi, Jérémie Lefebvre, Yannick de Harlez, Antonio Giangreco, Loïc Plé , Benoît Roux , Chavi Chen PARIS : Daniela Laurel Fois, Thierry Nadisic, Paulami Mitra, Jacques Angot, Alejandra Duenas, Patricia Elgoibar, Cather

Pré requis

Given the school's curriculum, any student at the Master level in the school can play the game

Objectifs du cours

At the end of the course, the student should be able to :
Have a global view of a company, and understand how interrelated the decisions taken at one moment and by a specific service (eg marketing) impact the rest of the company's activities. This systemic perspective is not always so obvious for the students, and playing a business game with a real-world perspective will help them to that extent

Contenu du cours

No formal course, but a business game called "Global Challenge" edited by Students will play as teams and will have to be on campus during 4 full days to manage a virtual company. Professors ill be there to help them in taking their decisions. Computers willl be necessary (at least 2 per teams of 5 people)

Modalités d'enseignement

Organisation du cours

Total Work load : 40 hours - Students will have to work on a presentation and will have to prepare and work on their decisions for their virtual company outside class.

TypeNombre d'heuresRemarques
Face to face
Interactive class30,00   Over 4 days, students will have to be on campus 8 hours a day or so. Not so much an "interactive course" in the traditional meaning of the word though
Charge de travail globale de l'étudiant30,00  

Méthodes pédagogiques

  • Interactive class


The course will be assessed through the results that the students will get in their universe when managing their company, and through a presentation that will take place on the last day of the business game.

Type de ContrôleDuréeNombrePondération
Individual Project0,0010,00
Written Report0,00150,00
TOTAL     100,00

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
Notre chaîne Youtube